Innovation and New Product Planning

ISBN-13: 9780367685249 / Angielski / Miękka / 2020 / 260 str.

Kenneth B. Kahn; Mayoor Mohan

Opis

This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management.

Spis treści

Preface. Part Titles and Overviews. PART I Product Planning at the Business Unit Level 1 Innovation and Product Planning 2 Culture and People 3 Product Planning Strategy and Process PART II The Front End of Innovation 4 Opportunity Identification and Market Planning 5 Concept Generation 6 Concept Evaluation PART III Formal Product Development 7 Technical Development 8 Design 9 Commercialization and Launch PART IV Product Management 10 Life Cycle Management 11 Brand Management 12 Global Product Management PART V Supplementary Notes on Innovation and Product Planning Note 1 What Is Innovation? Note 2 Agile (and Lean) Methods in Product Development Note 3 Intellectual Property Note 4 Public Policy Considerations Note 5 Business Entity Formation Note 6 New Product Development Best Practices Index