The Promise of Social Marketing: A Powerful Tool for Changing the World for Good

ISBN-13: 9780367596286 / Angielski / Miękka / 2020 / 164 str.

Chahid Fourali

Opis

Social marketing is generally considered to be what takes place in the domain where human interests override commercial ones. The Promise of Social Marketing examines the potential for social marketing to address local and global issues associated with the human plight, clarifies the philosophies that underpin good practice in social mark

Spis treści

Preface

Chapter 1. From Commercial to Socially Responsible Marketing

Chapter 2. Precursors and the development of Social Marketing

Chapter 3. Philosophical Considerations Associated with of Social Marketing

Chapter 4. Mapping the Field of Social Marketing

Chapter 5. The Psycho-social Dimension of Behaviour

Chapter 6. The Socio-economic Dimension of Behaviour

Chapter 7. The Marketing Dimension: Leading of Social Marketing projects strategically

Chapter 8. Methodological Tools for changing the world

Chapter 9. The Application of Social Marketing – An illustration

Chapter 10. The Way Forward - the Promise

O autorze

Dr Chahid Fourali has backgrounds in psychology, education and marketing and has published extensively in all three areas. He led the consultation with the UK Government to set up the Marketing and Sales Standards Setting Body, which he then led for eight years, as well as, the development of three sets of world-class national occupational standards (in Marketing, Sales and Social Marketing) that were supported by many internationally recognized marketing/business gurus. These standards are now the basis for all nationally recognized qualifications in the UK in the three professional areas. Dr Fourali is Senior Lecturer in Management at the London Metropolitan Business School and is examiner/subject expert for Cambridge University and University of Hertfordshire. He achieved Fellowship or professional membership status from several international organisations including FRSA, FCIM and BABCP (Psychotherapy).