Fundraising Management: Analysis, Planning and Practice

ISBN-13: 9780367563707 / Angielski / Twarda / 2021 / 518 str.

Adrian Sargeant; Jayne George

Opis

Combining scholarly analysis with practical real-life examples, and endorsed by the Chartered Institute of Fundraising  and mapped to the Certificate and Diploma in Fundraising, this is the definitive guide to best practice both in the UK and globally.

Spis treści

1. The History and Development of Fundraising Practice  2. Fundraising Planning: The Fundraising Audit  3. Marketing Research for Fundraising  4. Understanding Giving  5. Strategic Planning: The Fundraising Plan  6.Fundraising Reporting  7.Donor Recruitment  8. Making the Case for Investment  9. Donor Development  10. Major Giving Fundraising  11. Legacies and In-Memoriam Giving  12. Community Fundraising  13. Corporate Fundraising  14. Trust and Foundation Fundraising  15. Digital Fundraising  16. Fundraising in Social Media  17. Managing Fundraising Teams  18. Leading Fundraising Teams  19. Legal and Ethical Aspects of Fundraising Management