Introduction to Corporate Communication: Case Studies from India

ISBN-13: 9780367500368 / Angielski / Twarda / 2021 / 290 str.

Charu Lata Singh; Mona Gupta

Opis

This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India.

Spis treści

Preface. Acknowledgements. PART I 1. Corporate Environment : An Overview 2. Corporate Communication 3. Forms and Structure of Corporate Communication PART II 4. Corporate Constituencies and Stakeholder Mapping 5. Stakeholders Communication- Tools and Methods PART III 6. Corporate Branding 7. Corporate Social Responsibility (CSR) 8. Crisis Communication and Management PART IV 9. Communication Strategy and Campaign Planning PART V 10. Corporate Ethics and Guidelines References. Index.