Essentials of Visual Interpretation

ISBN-13: 9780367492403 / Angielski / Twarda / 2020 / 236 str.

Rachel R. Reynolds; Greg Niedt

Opis

Accessibly introducing the fundamental tools and ideas of visual meaning, this example-rich book an ideal primer in visual analysis and visual communication for introductory students in courses within communication studies, cultural studies, semiotics, media studies, and visual anthropology.

Recenzje

“This slim but substantial volume is a joy to read and strikes a good balance between rigor and accessibility.” -- Dolores Flamiano, James Madison University, USA

Spis treści

1. How Is Seeing a Cultural Practice?  

2. Cognition and Vision 

3. Visual History, Visual Culture, Ideology 

4. Photography, Film, and Visual Storytelling  

5. Word, Image, Sound: What Is Multimodality?  

6. Remediation and Intertextuality 

7. Visual Persuasion and Political Life 

8. Visual Encoding and Decoding in the Early 21st Century 

9. Vision, Technology, and the Future