ISBN-13: 9780367463083 / Angielski / Twarda / 2022 / 504 str.
ISBN-13: 9780367463083 / Angielski / Twarda / 2022 / 504 str.
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.