Developing Global Business Communication in Asia: A Business Simulated Case Study Approach

ISBN-13: 9780367356538 / Angielski / Miękka / 2021 / 312 str.

Jane Lockwood; Neil Elias

Opis

This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together.

 

　

 

Spis treści

Introduction. 1. Introduction to the Companies and Personnel of GlobeNet and CommunicAsian. 2. Opportunity Knocks for CommunicAsian. 3. Building a Business Response. 4. Winning the bid. 5. Building the team. 6. Planning the Project: People, Process and Technology. 7. Working on the project: the big ideas. 8. Problems, problems, problems. 9. Solution and Resolution. 10. Declare Success: Project Product Launch and Leadership. Appendix 1. The dictionary, business words and expressions. Appendix 2. The audio transcripts. Appendix 3. Reading lists.