ISBN-13: 9780367332976 / Angielski / Miękka / 2019 / 200 str.
ISBN-13: 9780367332976 / Angielski / Miękka / 2019 / 200 str.
Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this book explores the complex relationship between brands, consumption and urban life. Covering a range of brands in the city, it considers how brands provide new ways of mediating identities, lifestyles and social relations.