Timeless Leadership Truths: The Origins and Applications of Business Strategy

ISBN-13: 9780367321550 / Angielski / Twarda / 2019 / 236 str.

Norton Paley

Opis

This book intends to improve managers’ ability to think strategically. The further aim is to blend the timeless lessons of military strategy into business plans, with impact in grass-roots engagements with customers, as well as the inevitable clashes with competitors.

O autorze

Norton Paley has brought his world-class experience and unique approach to business strategy to some of the global community’s most respected organizations. Having launched his career with publishing giants McGraw-Hill and John Wiley & Sons, Paley founded Alexander-Norton Inc., bringing successful business techniques to clients around the globe including the international training organization Strategic Management Group, where he served as senior consultant. Throughout his career Paley has trained business managers and their staff in the areas of planning and strategy development, raising the bar for achievement, and forging new approaches to problem solving and competitive edge. His clients include: • American Express • IBM • Detroit Edison • Chrysler (Parts Division) • McDonnell-Douglas • Dow Chemical (Worldwide) • W.R. Grace • Cargill (Worldwide) • Chevron Chemical • Ralston-Purina • Johnson & Johnson • Celanese • Hoechst • Mississippi Power • Numerous mid-sized and small firms Paley has lectured in The Republic of China and Mexico and he’s presented training seminars throughout the Pacific Rim and Europe for Dow Chemical and Cargill. As a seminar leader at the American Management Association, he conducted competitive strategy, marketing management, and strategic planning programs for over 20 years. Published books include: • Effective Leadership Strategies for the Digital Age • Leadership Strategies in the Age of Big Data, Algorithms, and Analytics • Developing a Turnaround Business Plan: Leadership Techniques to Achieve Change Strategies, Secure Competitive Advantage, and Preserve Success • Clausewitz Talks Business: An Executive’s Guide to Thinking Like a Strategist • How to Outthink, Outmaneuver and Outperform Your Competitors: Lessons From the Masters of Strategy • Mastering the Rules of Competitive Strategy: A Resource Guide for Managers • The Marketing Strategy Desktop Guide, 2nd. Edition • How to Develop A Strategic Marketing Plan • The Managers Guide to Competitive Marketing Strategies, 3rd Edition • Marketing for the Nonmarketing Executive: An Integrated Management Resource Guide for the 21st Century • Successful Business Planning: Energizing Your Company’s Potential • Manage To Win • Big Ideas for Small Businesses On the cusp of the interactive movement, Paley developed 3 computer-based, interactive training systems: The Marketing Learning Systems; Segmentation, Targeting & Positioning; and The Marketing Planning System. Paley’s books have been translated into Chinese, Russian, Portuguese and Turkish. His byline columns have appeared in The Management Review and Sales & Marketing Management magazines.