Rethinking Public Relations: Persuasion, Democracy and Society

ISBN-13: 9780367313005 / Angielski / Miękka / 2019 / 194 str.

Kevin Moloney; Conor McGrath

Opis

This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than structural but also as having an important rhetorical component.

Spis treści

Preface  Abbreviations  1. Paradoxes, paradigms and pillars  2. PR: dignified, efficient, self-delusional?  3. Rhetoric, framing and PR messaging  4. Stakeholders and society  5. Journalism and PR – conflict, complicity, capitulation  6. Digital evolution or revolution?  7. PR, politics and democracy  8. Lobbying and public affairs  9. Conclusion  Bibliography  Index