ISBN-13: 9780367209483 / Angielski / Twarda / 2019 / 218 str.
ISBN-13: 9780367209483 / Angielski / Twarda / 2019 / 218 str.
Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.