Video Rhetorics : Televised Advertising in American Politics

ISBN-13: 9780252066481 / Angielski / Miękka / 1997 / 296 str.

John S. Nelson; G. R. Boynton

Opis

Teaches us how to better understand political ads by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. This book is an example of a different kind of political analysis.