Health Communication: A Media and Cultural Studies Approach

ISBN-13: 9780230298323 / Angielski / Miękka / 2014 / 272 str.

Belinda Lewis

Opis

This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication.

Spis treści

Introduction.- PART I: UNDERSTANDING MEDIA AND CULTURE IN HEALTH COMMUNICATION.- 1. Media, Culture and Communication in Health Promotion.- 2. Understanding the Media.- 3. Culture and Health Communication.- 4. Working with Media.- PART II: COMMUNICATING FOR HEALTH AND SOCIAL CHANGE.- 5. Social Marketing: Persuasive Communication.- 6. Participatory Communication for Health: Working with Communities.- 7. Community Media and Online Communities: Media-making.- 8. Entertainment Education: Storytelling and Popular Culture.- 9. Health Activism: Community Action for Change.- 10. Advocacy for Healthy Public Policy.

O autorze

Belinda Lewis (PhD) is a senior lecturer in Health Promotion and Health Communication in the Faculty of Medicine, Nursing and Health Sciences, Monash University, Australia. She has over 20 years' experience teaching health communication and works with a diverse range of public health agencies, local governments, health services, and community groups in Australia, Sri Lanka, Indonesia and South-east Asia.

Jeff Lewis (PhD) is Professorial Research Fellow in the School of Media and Communication, RMIT University, Australia. He is an internationally recognised researcher, author and scholar in media and cultural studies. His books include: Global Media Apocalypse 2013, Crisis in the Global Mediasphere 2011, Cultural Studies 2008, Language Wars 2005

Blurb

This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication.
 
Health Communication explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media:

• How are communities using media to communicate about health and advocate for social change?
• What are the challenges and opportunities involved with using the media for health communication?
• How can health promotion practitioners utilise media to create opportunities for more participatory and empowering approaches to health communication?

This indispensable guide to health communication provides readers with detailed and practical insights into the role of media and culture in contemporary health issues. Accessible theory is blended with case studies from around the world giving students, academics, and practitioners an invaluable framework for practice and a rich source of material for discussion.