Researching Business and Management

ISBN-13: 9780230222120 / Angielski / Miękka / 2017 / 496 str.

Harvey Maylor; Kate Blackmon; Martina Huemann

Opis

The fully updated new edition is perfect for UG and PG students of business & management wishing to understand the research process. It enables students to develop the skills to carry out rigorous research using a structured approach to the research process, from defining the research question, the selection of methods, to producing a final report.

Spis treści

PART I: DEFINING YOUR RESEARCH 1. What is Business and Management Research? An Introduction to the Research Process 2. What Should I Study? Generating and Clarifying Ideas for your Research Project 3. How Do I Find Information? Using Knowledge Resources PART II: DESIGNING YOUR RESEARCH 4. What is my Research Approach? From Research Philosophy to Research Design 5. How Do I Do Quantitative Research? 6. How Do I Do Qualitative Research? 7. How Do I Do Case Study Research? 8. How Do I Make Sure My Research is Ethical? PART III: DOING YOUR RESEARCH 9. Doing Field Research: Practical and Ethical Considerations for Conducting Research 10. Analysing Quantitative Data: Using Simple Statistics 11. Advanced Quantitative Analysis: Multivariate Analysis 12. Analysing Qualitative Data: Interpreting Interview and Observational Data PART IV: DESCRIBING YOUR RESEARCH 13. Answering Your Research Questions: Interpreting Your Findings and Making Recommendations 14. Describing Your Research: Writing Up Your Project Report 15. Closing the Loop: Reflecting On and Learning From Your Research.

O autorze

Harvey Maylor is an Associate Fellow at the Saïd Business School, University of Oxford, and a Visiting Fellow at Cranfi eld University, UK. He was previously Director of the International Centre for Programme Management at Cranfi eld. He has taught postgraduate programmes in project management and research methods at University of Bath, Warwick Business School, Cranfi eld and Copenhagen Business Schools, NIMBAS in Holland and Germany, and Kasetsart University, Thailand.

Kate Blackmon is an Associate Professor of Operations Management at the Saïd Business School and a Tutor and Fellow in Management Studies at Merton College, the University of Oxford. Her teaching includes research methods on the MSc in Major Programme Management. She has also held academic positions at the University of Bath, London Business School, and IMD (Lausanne).

Martina Huemann is a Professor at the WU Vienna University of Economics and Business. She heads the Project Management Group in the Department of Strategy and Innovation and is the Academic Director of the Professional MBA Program: Project Management.