Building an International Financial Services Firm: How Successful Firms Design and Execute Cross-Border Strategies

ISBN-13: 9780199535200 / Angielski / Twarda / 2009 / 240 str.

Markus Venzin

Opis

A new era of global banking and insurance is emerging, with leading banks eager to serve international markets. This book explores the issues that arise for banks in their strategic choices as they move into these new international markets.

O autorze

Markus Venzin is Associate Professor at the Strategic Management Department of Bocconi University, Senior Lecturer at SDA Bocconi and Full Professor for Strategic Management at Steinbeis University in Berlin. He is studying the internationalization strategies (including cross-border M&A) of firms, the management of their subsidiary network, global knowledge management systems, and the development of formal planning and control processes. His current research interest include topics such as the study of internationalization processes of retail banks, innovation and cross-border commercialization of financial service products and the logic and process of cross-border mergers and acquisitions of banks. Markus Venzin is the Director of the Master of Science Program in International Management and the Bocconi Senior Executive Program for the Financial Services Industry.