International Business: Global Competition from a European Perspective

ISBN-13: 9780198782131 / Angielski / Miękka / 2000 / 520 str.

Andrew Harrison; Ertugrul Dalkiran; Ena Elsey

Opis

This text explains all the main activities involved in international business, and demonstrates how firms adapt to their changing environment. In addition to an important section on international business activities and operations, the authors also analyze the political, economic, and legal aspects of the international business environment. Particular emphasis is placed on responses to developments in the world economy and on the increasing globalization of business activity. They have provided extensive world-wide coverage, focusing on the major trading nations, European issues (within the EU as well as in Eastern Europe), the emerging economies, and the developing nations.

O autorze

Andrew Harrison is a Senior Lecturer in Economics, University of Teesside and a Visiting Lecturer in Economics, Technical University, Slovakia. Ertugrul Dalkiran is a Senior Lecturer in Economics, University of Teesside Ena Elsey is a Senior Lecturer in Economics, University of Teesside.