Start Right in E-Business

ISBN-13: 9780124499775 / Angielski / Miękka / 2000 / 352 str.

Bennet P. Lientz; Kathryn P. Rea

Opis

E-business occurs when a company has established critical business procedures and activities to support e-commerce transactions. Using this definition, e-commerce is part of e-business--a company needs e-commerce to implement e-business. Utilizing e-commerce, however, does not mean that a company has transformed into an e-business. E-business is implemented only when a company changes its internal procedures to take advantage of the e-commerce technologies.Interest in the evolution ("e-volution") of e-commerce into e-business is a growth field. With the early November announcement that GM and Ford were forming online marketplaces for their suppliers, they placed themselves at the center of new e-business ecosystems that will transform their entire way of doing business. Many firms are increasingly discovering opportunities to move away from simply selling products on the Internet to being able to reinvent their conventional supply chains (as in the auto makers' case) and to being able to offer custom-built products (as Dell Computers does now).

Spis treści

Introduction.
Your E-Business Implementation Roadmap.
Action 1: Understand Your Business.
Action 2: Select the Activities for E-Business.
Action 3: Assess E-Business Trends and Competition.
Action 4: Set Your Technology Direction for E-Business.
Action 5: Collect Information for E-Business.
Action 6: Analyze Information for E-Business.
Define Your New E-Business Transactions and Workflow.
Action 8: Define and Measure E-Business Success.
Action 9: Develop Your E-Business Implementation Strategy.
Action 10: Perform Your E-Business Marketing Activities.
Action 11: Plan Your E-Business Implementation.
Action 12: Execute Your E-Business Implementation.
Action 13: Followup After Your E-Business Implementation.
E-Business Implementation and Operations Outsourcing.
Address Specific E-Business Implementation Issues.

O autorze

Bennet Lientz has taught and consulted on project management for the past 28 years to more than 5000 people. He developed the concept of the management critical path, acted as project manager of the Internet, and turned around 10 failing projects. Kathryn P. Rea is president and founder of The Consulting Edge, Inc., which was established in 1984. The firm specializes in E-Business, process improvement, project management, and financial consulting. Rea has managed more than 65 major technology-related projects internationally. She has advised on and carried out projects in government, engergy, banking and finance, distribution, trading, retailing, transportation, mining, manufacturing, and utilities. She is the author of eight books and more than 20 articles in various areas of information systems and analysis.