ISBN-13: 9780071411035 / Angielski / Miękka / 2003 / 192 str.
ISBN-13: 9780071411035 / Angielski / Miękka / 2003 / 192 str.
Combines public relations strategies with consultative sales techniques in a strategic framework. This book teaches salespeople to uncover a client's deepest concerns and to position their products or services in light of those concerns, using message points and other traditional PR tactics to help them successfully sell to the customer's pain.