Marketing Warfare

ISBN-13: 9780070527263 / Angielski / Miękka / 1997 / 224 str.

Jack Trout

Opis

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--Newsweek "Revolutionary Surprising "--Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."--USA Today