9 Best Kept Secrets of B2B Digital Marketing: Digital Marketing Strategies for Executives and Sales Managers

ISBN-13: 9780692499788 / Angielski / Miękka / 2015 / 118 str.

Greg Gutkowski

Opis

Companies that are successfully implementing B2B digital marketing are seeing an average increase in sales of 10 to 20% or more. By developing a digital marketing strategy and integrating the related tools with existing marketing processes, businesses can dramatically increase both leads and sales.
Unfortunately though, a lot of companies do not know where to start. Or they are making mistakes and misinformed about how to accomplish these goals, costing them time, money, and resources. And ignoring B2B digital marketing is costly as well. You may not go out of business tomorrow if you are not being found on the Internet today, however you will be slowly losing business to more knowledgeable competitors.
9 Best Kept Secrets of B2B Digital Marketing separates the facts from the fads and gives you a template for building a solid digital marketing strategy that will strengthen any sales plan to get more business clients. Author, Greg Gutkowski provides the rare insight and valuable guidance for internet marketing that can only come from having worked with some of the world's largest and most sophisticated marketing companies.
From top down and bottom up you will discover best practices and strategies for integrating digital marketing including:
- How to get found in a digital world and the right way to engage prospects and customers online
- How to generate leads and sales 24/7 with internet marketing
- Why data integration is essential to your success and how to accomplish this
- Why B2B companies must approach social media marketing differently than B2C companies
- The biggest mistakes that companies make with ecommerce and how to avoid these
- Which digital resources provide the biggest ROI
- And much more
Whether you are a sales manager wanting to maximize lead generation or a CEO looking for a high level resource on marketing for executives, 9 Best Kept Secrets of B2B Digital Marketing will provide you with the tools, techniques, and insights to successfully integrate B2B marketing. Order your copy today