50 Management Ideas You Really Need to Know

ISBN-13: 9781780875835 / Angielski / Miękka / 2012 / 208 str.

Anthony Clavane

Opis

The 50 bite-sized topics of this book expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's product/market grid, the 4Ps, Boston matrix), expand on management ideas (branding, outsourcing) and cover commercial concepts from the online world.