50 Business Classics: Your shortcut to the most important ideas on innovation, management, and strategy

ISBN-13: 9781857886757 / Angielski / Miękka / 2018 / 400 str.

Butler-Bowdon Tom

Opis

50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business ideas seen in the rise of the tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Katherine Graham, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba.

Here you'll find the texts and ideas that matter in:
? Entrepreneurship
? Leadership
? Management
? Strategy
? Business history
? Personal development
? Technology and innovation

Summarizing the smartest thinking for today's professional success, this book will provide inspiration and insights for entrepreneurs, executives and students of business and management alike.