3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise

ISBN-13: 9780316316538 / Angielski / Twarda / 2018 / 320 str.

Zack O'Malley Greenburg

Opis

A deeply reported history of the business of hip-hop, and a blueprint for the careers of its three most dynamic stars: Diddy, Dr. Dre, and Jay-Z

Being a successful musician was simply never enough for the three kings of hip-hop. With a combined net worth of well over $2 billion, Diddy, Dr. Dre, and Jay-Z lifted themselves from childhood adversity into tycoon territory, amassing a level of fame and wealth that not only outshone all other contemporary hip-hop artists, but currently makes them the three richest American musicians, period. Yet their fortunes have little to do with selling their own albums: between Diddy's Ciroc vodka, Dre's $3 billion sale of his Beats headphones to Apple, and Jay-Z's Tidal streaming service and other assets, these artists have transcended pop music fame to become lifestyle icons and moguls.

Hip-hop is no longer just a musical genre; it's become a way of life that encompasses fashion, film, food, drink, sports, electronics and more - one that has opened new paths to profit and to critical and commercial acclaim. Thanks in large part to the Three Kings-who all started their own record labels and released classic albums before moving on to become multifaceted businessmen-hip-hop has been transformed from a genre spawned in poverty into a truly global multibillion-dollar industry.

These three kings are the modern embodiment of the American Dream, but their stories as great thinkers and entrepreneurs have yet to be told in full. Based on interviews with more than 100 sources who've seen first-hand-including hip-hop pioneers from Russell Simmons to Fab 5 Freddy; new-breed executives like former Def Jam chief Kevin Liles and venture capitalist Troy Carter; and stars from Swizz Beatz to Shaquille O'Neal-and a decade of front-line reporting on the kings themselves, THREE KINGS tells the full story of the rise and rise of the three most influential musicians in America.