135 Tips for Writing Successful Business Documents

ISBN-13: 9780618659913 / Angielski / Miękka / 2006 / 208 str.

Sheryl Lindsell-Roberts

Opis

The ability to write well is a critical skill for professionals in nearly
every field. Good writers provide leadership, influence decisions,
and advance their own careers. In this new book, Sheryl Lindsell-Roberts
draws from her twenty-plus years of experience as a successful consultant
for clients in business, education, and government. In a lively, engaging
style, she explains how to write persuasively for virtually any audience.

Part 1 addresses the basics of all business writing: understanding the
reader, drafting, achieving the right tone, creating visual impact, and editing.
Part 2 provides more specific advice on brochures, executive summaries,
speeches, PowerPoint presentations, Web site content, and much
more. Concrete examples illustrate practical strategies such as how to
present a message positively instead of negatively, how to sequence information for different kinds of readers, and how to use charts to highlight
key points.

Packed with valuable information obtained from actual clients in the
field, 135 Tips for Writing Successful Business Documents is guaranteed to
help anyone who reads it write to hit the mark.