100 Effective Techniques of Social Influence: When and Why People Comply

ISBN-13: 9781032283913 / Angielski / Miękka / 2022 / 266 str.

Dariusz Dolinski; Tomasz Grzyb

Opis

100 Effective Techniques of Social Influence provides a revolutionary look into the effectiveness of many techniques of social influence, providing an overview of the ways in which people use techniques to persuade others to meet various requests, suggestions, and commands.

Recenzje

"Never before have I seen a book covering this many techniques of social influence. The authors are the highest authorities currently researching in this area, so if they tell you a technique works, you can trust them. But just in case you are reluctant to take their word for it, each technique's summary includes an easy to understand description of the research that demonstrates the technique's effectiveness."

Professor Christopher J. Carpenter, Western Illinois University

"Dariusz Dolinski and Tomasz Grzyb have produced an exceptionally readable and very entertaining survey of many-yes, 100!-social influence techniques. Each is described with an illustrative narrative, an account of one experiment that shows the technique can be effective, and a brief discussion of the underlying mechanism. Readers wanting an engaging introduction to the variety of available social influence techniques need not look further."

Professor Daniel J. O'Keefe, Northwestern University

"Dolinski and Grzyb have done us all a great favor with this book. Not only have they described 100 effective influence practices, they have also reported on the psychological mechanisms that make the practices work. I can't imagine a more useful book for anyone looking to build persuasive success."

Professor Robert Cialdini, Arizona State University