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Mark Tungate, author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We Look

InAdvertisers at Work, Tracy Tuten conducts interviews with some of the ad world sbiggest players. The interviews ranging from advertising legend Mike Hughes to leaders of the next generation like...

Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry--like major advertisers setting up shop in Second Life and other alternate realities--have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent. "Advertising 2.0" ensures that readers understand the advertising options possible in the Web...

Digital and social media marketing have been defining and transformative topics in marketing research and practice in the early 21^st century. These two Handbooks provide a digital and social media marketing journey that flows from methods and methodologies. Each volume investigates the overarching factors within these domains in a logical order, captured in one place for those seeking to research and learn more about these areas.

This two-volume set is the first dedicated scholarly collection to consolidate the research, theorising, industry practices and future...