Kategoria BISAC: Design >> Reference

Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language,...

Wie sollen Designer in ihrer Akquisition rechtlich vorgehen? Wie konnen sie ihre Entwurfe im Rahmen von Prasentationen schutzen? Was tun, wenn ein Interessent Vorlagen ohne Zustimmung des Urhebers verwendet? Wie verhandelt der Designer Auftrage und Lizenzen? Die Kreativitat dieser Berufsgruppe ist ihr Kapital: Die Sicherung ihrer Rechtsanspruche fuhrt sie zum wirtschaftlichen Erfolg.
Dieses Thema wird von Kobuss und Bretz erstmals umfassend und praxisbezogen bearbeitet - mit spannenden Strategien und nachvollziehbaren Vorgehensweisen. Aus der Sicht alltaglicher Rechtsfragen werden...

Design Research is a new interdisciplinary research area with a social science orientation at its heart, and this book explores how scientific knowledge can be put into practice in ways that are at once ethical, creative, helpful, and extraordinary in their results.

In order to clarify the common aspects - in terms of features and approaches - that characterize all strands of research disciplines addressing design, Design Research undertakes an in-depth exploration of the social processes involved in doing design, as well as analyses of the contexts for design use....

Within these pages, you'll find 80 creative challenges that will help you achieve a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories...

Synesthetic design strives to develop products that systematically incorporate all five senses. In future, the current wealth of medical technical insights in psychology, physiology, motor functions, and neurology and the development of innovative materials with astonishing new properties will open up almost unlimited opportunities for the designer s creativity. Haverkamp brings together for the first time precisely those aspects of this fundamental knowledge that are specifically relevant for designers. The result is a book that offers designers of all schools a clear and well-organized...

Goods made or designed in Italy enjoy a profile which far outstrips the country's modest manufacturing output. Italy's glorious design heritage and reputation for style and innovation has 'added value' to products made in Italy. Since 1945, Italian design has commanded an increasing amount of attention from design journalists, critics and consumers. But is Italian design a victim of its own celebrity? Made in Italy brings together leading design historians to explore this question, discussing both the history and significance of design from Italy and its international influence. Addressing...