![]() |
Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference
ISBN: 9783319241463 / Angielski / Twarda / 394 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing... This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with ...
|
cena:
402,53 |
![]() |
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress
ISBN: 9783319241821 / Angielski / Twarda / 922 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of...
|
cena:
805,10 |
![]() |
Das Standardisierungsproblem für Unternehmen auf einem Netzwerkmarkt: Auf dem Arbeitspapier von Paul Belleflemme und Martin Peitz basierende Analyse
ISBN: 9783656968139 / Niemiecki / Miękka / 40 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Studienarbeit aus dem Jahr 2015 im Fachbereich VWL - Wettbewerbstheorie, Wettbewerbspolitik, Note: 1,3, Universitat des Saarlandes (Lehrstuhl fur Nationalokonomie, insbes. Wirtschaftstheorie), Veranstaltung: Seminararbeit zur Wirtschaftstheorie, Sprache: Deutsch, Abstract: Die zugrunde liegende Arbeit basiert auf dem Arbeitspapier von Paul Belleflemme und Martin Peitz aus dem Jahr 2010 und beschaftigt sich damit, welche Strategien und Entscheidungen Unternehmen unter verschiedenen Voraussetzungen auf einem Netzwerkmarkt wahlen, damit fur sie der grote volkswirtschaftliche Nutzen entsteht und...
Studienarbeit aus dem Jahr 2015 im Fachbereich VWL - Wettbewerbstheorie, Wettbewerbspolitik, Note: 1,3, Universitat des Saarlandes (Lehrstuhl fur Nati...
|
cena:
171,21 |
![]() |
How to Lead a Quest: A Guidebook for Pioneering Leaders
ISBN: 9780730324713 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Unlock progress through doubt and uncertainty
The biggest threat facing modern business is the sheer complexity of an uncertain future. That, and the fact that everyone is busy. Too busy for progress. Workplace cultures have become cursed with efficiency. And so when it comes to developing strategy, we default to our defaults.We favour quick fixes, easy templates and familiar approaches, developing 'robust plans' that do little to mitigate strategic risk or generate new value. The result? The future comes, and businesses die. But no longer *cue trumpets* How to... Unlock progress through doubt and uncertainty
The biggest threat facing modern business is the sheer complexity of an uncertain future. That... |
cena:
75,30 |
![]() |
Die Clusterpolitik deutscher Bundesländer. Defizite und Potentiale in der methodischen Umsetzung
ISBN: 9783668021686 / Niemiecki / Miękka / 52 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Studienarbeit aus dem Jahr 2015 im Fachbereich VWL - Wettbewerbstheorie, Wettbewerbspolitik, Westfalische Wilhelms-Universitat Munster (Institut fur Genossenschaftswesen), Sprache: Deutsch, Abstract: Die Mitgliedsstaaten der Europaischen Union (EU) stehen vor dem Hintergrund der anhaltenden Staatsschuldenkrise vor enormen Herausforderungen. Als eine wesentliche Facette der bestehenden Problematiken wird in der politischen und wissenschaftlichen Diskussion das geringe Wirtschaftswachstum angefuhrt. Die Unterstutzung und Forderung von Clustern wird in diesem Zusammenhang als eine Moglichkeit...
Studienarbeit aus dem Jahr 2015 im Fachbereich VWL - Wettbewerbstheorie, Wettbewerbspolitik, Westfalische Wilhelms-Universitat Munster (Institut fur G...
|
cena:
189,58 |
![]() |
Value Capture in Disintegrated Value Chains: The Hierarchy Strategy
ISBN: 9783658113674 / Angielski / Miękka / 138 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Using cooperative game theory, this book shows how bargaining structure affects the distribution of value among the constituent firms of the value chain. Results show that positions in the bargaining structure most conducive to value capture are those where large complementarity gains are realized and split, ideally, among a small number of negotiators. Further, leveraging case studies from the aviation and home appliance industries the author suggests that the bargaining structure can be shaped through by architecture of the value chain and, in turn, through the architecture of the... Using cooperative game theory, this book shows how bargaining structure affects the distribution of value among the constituent firms of the value ... |
cena:
201,24 |
![]() |
The Marine Corps Way to Win on Wall Street: 11 Key Principles from Battlefield to Boardroom
ISBN: 9781250066664 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Many Americans view Wall Street as a bastion of greed and corruption; a place that attracts people who don't deserve the money they make but are willing to break the law to get more of it. Yet for all their mistrust, many of these same Americans believe that Wall Street is essential for our economy to function. How do we fix it? Send in the Marines. Known for its exemplary discipline, the Marine Corps ensures victory by obeying key commands, such as: establish clear, tactical objectives; know the terrain before heading into battle; identify and capitalize on combat advantages;... Many Americans view Wall Street as a bastion of greed and corruption; a place that attracts people who don't deserve the money they make but are wi... |
cena:
132,99 |
![]() |
How to Be a Leader
ISBN: 9781250078735 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What does it really mean to take a leadership role? In this book, learn how true leaders are made and how you can be one too No one is born to lead. This is the idea at the heart of this thoughtful book on true leadership. While popular culture feeds us images of the stereotypical leader--charismatic, powerful, decisive--the truth is, with the right amount of self-knowledge and authenticity, anyone can be a good leader. There are countless courses and books available on leadership technique, decision-making and public speaking, but How to Be a Leader by Martin... What does it really mean to take a leadership role? In this book, learn how true leaders are made and how you can be one too No one is... |
cena:
68,42 |
![]() |
Post-Materialist Business: Spiritual Value-Orientation in Renewing Management
ISBN: 9781137525963 / Angielski / Twarda / 90 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Post-Materialist Business presents a spiritual-based approach to business and management. It uses pluralistic view of spirituality and provides a number of inspiring cases of alternative organizations which go beyond the materialistic mindset of business and serve the common good of society, nature, and future generations.
Post-Materialist Business presents a spiritual-based approach to business and management. It uses pluralistic view of spirituality and provides a numb...
|
cena:
201,24 |
![]() |
Velocity: Combining Lean, Six SIGMA, and the Theory of Constraints to Accelerate Business Improvement: A Business Novel
ISBN: 9781439158937 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
75,98 |
![]() |
Choice or Chance: Understanding Your Locus of Control and Why It Matters
ISBN: 9781633880702 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How Much Do You Believe That What Happens to You Is the Result of Your Own Actions or Do Circumstances Beyond Your Control Largely Determine Your Fate?
Locus of Control (LOC) is a phrase used by psychologists to describe a widely effective way of assessing an individual s potential for success personal, social, and financial.LOC measures how much you believe what happens to you is the result of your own actions or, conversely, of forces and circumstances beyond your control. People who accept that they are largely in control of their lives tend to do better than those who feel that fate... How Much Do You Believe That What Happens to You Is the Result of Your Own Actions or Do Circumstances Beyond Your Control Largely Determine Your Fate...
|
cena:
90,99 |
![]() |
Unternehmensentwicklung: Strategien Und Instrumente Aus Forschung Und Praxis
ISBN: 9783658002824 / Niemiecki / Miękka / 309 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Herausgeberwerk betrachtet stark praxisbezogen unterschiedlichste Aspekte der Unternehmensentwicklung. Eine Vielzahl aktueller Themen wird aufgegriffen und jeweils von einem Autoren-Tandem aus Praktikerinnen und Praktikern sowie Lehrenden und Forschenden behandelt. Die Darstellung anhand von Unternehmensbeispielen erleichtert die Umsetzung in die eigene Unternehmenspraxis. Der Schwerpunkt liegt dabei auf Themen aus den Bereichen Strategie und Marketing. Dieses Herausgeberwerk betrachtet stark praxisbezogen unterschiedlichste Aspekte der Unternehmensentwicklung. Eine Vielzahl aktueller Themen wird a... |
cena:
225,72 |
![]() |
Der öffentliche Personennahverkehr. Warum wird wie reguliert?
ISBN: 9783668020290 / Niemiecki / Miękka / 44 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Studienarbeit aus dem Jahr 2015 im Fachbereich VWL - Wettbewerbstheorie, Wettbewerbspolitik, Note: 1,3, Universitat Hamburg (Fakultat Wirtschafts- und Sozialwissenschaften), Veranstaltung: Fallstudien Regulierung, Sprache: Deutsch, Abstract: Schon immer bedeutend fur Wirtschaft und Gesellschaft war der Markt fur Verkehrsdienstleistungen im OPNV, fruher sehr stark reguliert und uberwiegend von staatlichen Unternehmen besetzt, selbst in Landern wie den USA. Mit Ende des zwanzigsten bzw. Anfang des 21. Jahrhunderts begann ein Umdenken und es wurde damit begonnen, den Markt starker zu offnen,...
Studienarbeit aus dem Jahr 2015 im Fachbereich VWL - Wettbewerbstheorie, Wettbewerbspolitik, Note: 1,3, Universitat Hamburg (Fakultat Wirtschafts- und...
|
cena:
177,60 |
![]() |
Business Analytics
ISBN: 9781138916111 / Angielski / Twarda / 230 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides a first-hand account of business analytics and its implementation, and an account of the brief theoretical framework underpinning each component of business analytics. The themes of the book include (1) learning the contours and boundaries of business analytics which are in scope; (2) understanding the organization design aspects of an analytical organization; (3) providing knowledge on the domain focus of developing business activities for financial impact in functional analysis; and (4) deriving a whole gamut of business use cases in a variety of situations to apply... This book provides a first-hand account of business analytics and its implementation, and an account of the brief theoretical framework underpinnin... |
cena:
752,97 |
![]() |
Celebrating America's Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (Ams) Annual Confer
ISBN: 9783319266466 / Angielski / Twarda / 1006 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information and entertainment, everyone is exposed to messages from the moment they awake until the minute they drift off to sleep. America spends the most money in the world on advertising and other marketing communication. So, it could be said that marketing is America s pastime, as much so as the classics:... This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become u... |
cena:
805,10 |
![]() |
The Alchemy of Change: The key to the future lies in the past
ISBN: 9781910819142 / Angielski / Miękka / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are you:
If you answered yes to any of these questions, then you need to read The Alchemy Of Change. In this powerful, insightful and thought provoking book, Julia Felton draws on her 20+ years of corporate and business experience to share the Joined Up Business Blueprint(TM), a methodology for... Are you:
|
cena:
99,78 |
![]() |
The Three Challenges: Your Model for Personal Growth as an Entrepreneur
ISBN: 9781599324906 / Angielski / Miękka / 150 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
56,83 |
![]() |
Winning the Battle for Relevance: Why Even the Greatest Become Obsolete... and How to Avoid Their Fate
ISBN: 9781630478216 / Angielski / Miękka / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Based on a 6-year study of 500 of the world's biggest brands, Winning the Battle for Relevance seeks to answer the question: "What separates the enduring from the endangered?" As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster-lest they fall into the same trap. Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the...
Based on a 6-year study of 500 of the world's biggest brands, Winning the Battle for Relevance seeks to answer the question: "What separates the endur...
|
cena:
75,83 |
![]() |
Direction, Alignment, Commitment: Achieving Better Results Through Leadership
ISBN: 9781604915532 / Angielski / Miękka / 46 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If your team isn't getting results, you may think the problem starts with a failure in leadership. While the person in charge may have issues, a leadership problem doesn't necessarily mean you have a "leader" problem. Leadership is not just about the people at the top, but is a social process, enabling individuals to work together as a cohesive group to produce collective results. This book will show you how to diagnose problems in your team by focusing on the three outcomes of effective leadership: direction, alignment, and commitment. By assessing where your group stands in each of these...
If your team isn't getting results, you may think the problem starts with a failure in leadership. While the person in charge may have issues, a leade...
|
cena:
67,90 |
![]() |
The Spirit of Change: Rediscovering Our Humanity in a Precarious World
ISBN: 9781514411513 / Angielski / Twarda / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
135,65 |