Kategoria BISAC: Business & Economics >> Industries - Healthcare

This textbook offers a comprehensive theory of medical decision making under uncertainty, combining informative test theory with the expected utility hypothesis. The book shows how the parameters of Bayes' theorem can be combined with a value function of health states to arrive at informed test and treatment decisions. The authors distinguish between risk neutral, risk averse and prudent decision makers and demonstrate the effects of risk preferences on physicians' decisions. They analyze individual tests, multiple tests and endogenous tests where the test result is determined by the...

Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in...

This book defines the phenomenon of mHealth and its evolution, explaining why an understanding of mHealth is critical for decision makers, entrepreneurs and policy analysts who are pivotal to developing products that meet the collaborative health information needs of consumers and providers in a competitive and rapidly-changing environment. The book examines trends in mHealth and discusses how mHealth technologies offer opportunities for innovators and entrepreneurs, those who often are industry first-movers with regard to technology advancement. It also explores the changing dynamics and...

The book comprehensively discusses the various determinants shaping the health sector in India. Based on intensive research, it quantitatively identifies the determinants of health status in India within a macroeconomic framework, taking both the demand and the supply side into consideration. The book also discusses the various economic tools of analysis for understanding the challenges facing the health sector and explains why policy makers should refrain from applying uniform health policies in the urban and the rural sectors: uniform health policies for the urban and the rural sector...

This exciting resource examines pioneering, successful business models in healthcare services, emphasizing bold and innovative entrepreneurship in creating care delivery that is accessible, affordable, and effective. Expert contributors supply fascinating case studies of visionary principles at work in hospitals, specialist care, eHealth providers, and insurers along with practical guidance on building and sustaining a vision, a brand, an organization, and a loyal base of clients, employees, and investors. Featured companies demonstrate how moving beyond conventional patient/provider,...

Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and "empowering" them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional...

This book defines the phenomenon of mHealth and its evolution, explaining why an understanding of mHealth is critical for decision makers, entrepreneurs and policy analysts who are pivotal to developing products that meet the collaborative health information needs of consumers and providers in a competitive and rapidly-changing environment. The book examines trends in mHealth and discusses how mHealth technologies offer opportunities for innovators and entrepreneurs, those who often are industry first-movers with regard to technology advancement. It also explores the changing dynamics and...

Translating the realities of healthcare reform and healthcare costs into competitive hospital practice is the goal of this accessible, jargon-free guide. Taking its cue from Michael Porter's highly-regarded business strategies, it offers a sound framework for hospitals looking to develop efficient, patient-centered service delivery, identifying keys to clinical, administrative, and marketing success. The book organizes business and clinical priorities where they intersect so that physicians throughout healthcare systems can understand their role in building and sustaining innovation, and...