Kategoria BISAC: Business & Economics >> Industries - Computers & Information Technology

This book constitutes selected papers from the 14th European, Mediterranean, and Middle Eastern Conference, EMCIS 2017, held in Coimbra, Portugal, in September 2017. EMCIS is focusing on approaches that facilitate the identification of innovative research of significant relevance to the IS discipline following sound research methodologies that lead to results of measurable impact.

This book contains a selection of papers presented during a special workshop on Complexity Science organized as part of the 9th International Conference on GIScience 2016. Expert researchers in the areas of Agent-Based Modeling, Complexity Theory, Network Theory, Big Data, and emerging methods of Analysis and Visualization for new types of data explore novel complexity science approaches to dynamic geographic phenomena and their applications, addressing challenges and enriching research methodologies in geography in a Big Data Era.

This proceedings volume presents timely research and insights on the advancement of marketing's basic premise--providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science...

Ten years ago, the idea of getting into a stranger's car, or a walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb have ushered in a new era: redefining neighborhoods, challenging the way governments regulate business, and changing the way we travel.

In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, another generation of entrepreneurs...