Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
ISBN: 9781668458976 / Angielski / Twarda / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as...
Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the cust...
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cena:
1406,98 zł |
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
ISBN: 9781668458983 / Angielski / Miękka / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as...
Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the cust...
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cena:
1069,30 zł |
From Ignored to Adored: Ignite Connection and Communication Online to Attract Your Soul Mate Clients...Without Being Salesy
ISBN: 9781998756131 / Angielski / Miękka / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
66,11 zł |
Mass Customization and Customer Centricity: In Honor of the Contributions of Cipriano Forza
ISBN: 9783031097812 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of the Journal of Operations Management, where he curated a special issue on “Coordinating Product Design, Process Design, and Supply Chain Design Decisions”. As one of the world’s foremost researchers in the area of mass customization and operations management, Prof. Forza published more than...
This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Membe...
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cena:
661,48 zł |
Klein gegen Groß. Glaubwürdigkeit von Micro- vs. Macro-Influencern
ISBN: 9783346614209 / Niemiecki / Miękka / 54 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
211,05 zł |
Interaktive Einkaufserlebnisse in Innenstädten: Digitale Dienstleistungen Mit Der Smartmarket²-Plattform
ISBN: 9783662658130 / Niemiecki / Miękka / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die Digitalisierung ist für den stationären Einzelhandel Chance und Bedrohung zugleich. Nicht zuletzt hat die Pandemie den Wettbewerbsdruck verschärft, aber auch den Wert der Innenstadt für unsere urbane Lebensqualität ins Bewusstsein gerückt.Basierend auf neuesten digitalen Technologien werden konkrete Perspektiven für den stationären Einzelhandel der Zukunft entworfen. Digitale Einkaufserlebnisse können die Stärken des Handels betonen und ergänzen. Zu ihrer Umsetzung werden mobile Applikationen sowie eine digitale Plattform vorgestellt. Im Rahmen zweier Feldstudien wurden...
Die Digitalisierung ist für den stationären Einzelhandel Chance und Bedrohung zugleich. Nicht zuletzt hat die Pandemie den Wettbewerbsdruck versc...
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cena:
218,19 zł |
Künstliche Intelligenz Entlang Der Customer Journey: Einsatzpotenziale Von KI Im E-Commerce
ISBN: 9783658391089 / Niemiecki / Miękka / 52 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Buch zeigt Unternehmen die Möglichkeiten auf, die sich aus der Nutzung der künstlichen Intelligenz entlang der Customer Journey ergeben können. Denn der fortschreitende technologische Wandel und die damit verbundene Digitalisierung verändern auch das Kundenkaufverhalten und damit die Customer Journey. Die Customer Touchpoints zwischen Unternehmen und Kunden sowie die dadurch generierten Daten nehmen stetig zu. Dies begünstigt und fördert den Einsatz von künstlicher Intelligenz.Die Autoren erklären zunächst die beiden Begriffe Customer Journey und künstliche Intelligenz und...
Dieses Buch zeigt Unternehmen die Möglichkeiten auf, die sich aus der Nutzung der künstlichen Intelligenz entlang der Customer Journey ergeben könn...
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cena:
54,52 zł |
Sales Enablement: Tools and Techniques for Modern Sales Organization
ISBN: 9783658403645 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage.The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the...
This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and l...
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cena:
155,61 zł |
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
ISBN: 9783031246869 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the “new normal”. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also...
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction ...
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cena:
856,04 zł |
Omnichannel Retail: How to Build Winning Stores in a Digital World
ISBN: 9781398612723 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition. To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel as, more than ever, customers are seeking convenient, personalized and unified shopping experiences, regardless of when or where they choose to...
The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly cha...
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cena:
133,56 zł |
Omnichannel Retail: How to Build Winning Stores in a Digital World
ISBN: 9781398612747 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition. To win, retailers today have to learn how to serve customers equally well both on and offline. This means integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel as, more than ever, customers are seeking convenient, personalized and unified shopping experiences, regardless of when or where they choose to...
The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly cha...
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cena:
427,56 zł |
Negocios Inmortales / Immortal Businesses. How to Sell Cost-Effectively During H Ard Times
ISBN: 9786073803878 / Hiszpański Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
80,19 zł |
Marketing Analytics: A Machine Learning Approach
ISBN: 9781774910887 / Angielski / Twarda / 350 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
629,58 zł |
Start Selling Real Estate: The Empowering, Street-Smart Survival Guide for New Agents (Updated Second Edition)
ISBN: 9781953753045 / Angielski / Miękka / 262 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
63,26 zł |
Leading Travel and Tourism Retail: How Businesses Can Sustainably Capture New Profits in Shopping Tourism
ISBN: 9781398609525 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Few retailers understand how to adapt to the different needs and backgrounds of international travellers. Harness the burgeoning levels of tourism and learn everything you need to get travellers engaged with your business and spending money, with insight from LVMH, Harrods, CHANEL and more. The modern traveller is an enigma. These potential customers, young and old, are in search of memorable experiences, just as much as physical products. They want to make their trip unforgettable, while minimizing their impact on the environment. Leading Travel and Tourism Retail is an invaluable guide...
Few retailers understand how to adapt to the different needs and backgrounds of international travellers. Harness the burgeoning levels of tourism and...
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cena:
438,25 zł |
The StorySeller Adventures: How to Grow an Epic Business and Find More Meaning in Your Work
ISBN: 9781544538761 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
147,89 zł |
More Sales Please: Promote your small business online, make consistent sales, grow without the grind
ISBN: 9781788604659 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
80,36 zł |
UX Writing: Strategie di Successo per Conquistare e Guidare gli Utenti Nella Navigazione
ISBN: 9798215373279 / Włoski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
66,31 zł |
Retail Space Analytics
ISBN: 9783031270574 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single customer visit may generate nearly 10,000 data points. For decades, retail shelf space optimization has been confined to the analysis of product allocation decisions over a limited number of shelves, often taken in isolation. Such models incorporated interesting concepts relating to space and cross-space elasticity in the design of planograms. Although useful, these models have not addressed the bigger picture of planning store shelf space in a...
This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single cus...
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cena:
622,57 zł |
The new online trade: Business models, business systems and benchmarks in e-commerce
ISBN: 9783658407568 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are.The 13th edition describes which new...
This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Ger...
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cena:
389,09 zł |