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Retail Marketing Strategy: Planning, Implementation, and Control
ISBN: 9780899302492 / Angielski / Twarda / 373 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting. Recommended for advanced undergraduate, graduate, and professional collections. "Choice" Samli breaks new ground in the study of retailing by providing, for the first time, a comprehensive look at overall retail marketing strategy written specifically for advanced-level students and... Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of ... |
cena:
379,18 zł |
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Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management
ISBN: 9780899308692 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the... In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successful... |
cena:
358,68 zł |
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Mathematical Models of Distribution Channels
ISBN: 9781402071638 / Angielski / Twarda / 568 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth. At the heart of their analysis is a single-manufacturer/multiple-retailer meta-model that embraces any degree of inter-retailer competition and any distribution of market shares. In Chapters 1... Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on ... |
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806,99 zł |
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Retail Detailed: Secrets to Selling Retail Chain Stores
ISBN: 9781403301055 / Angielski / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Retail Detailed" will aid salespeople and manufacturers to better understandand sell more products to the chain store buyer.
"Retail Detailed" will aid salespeople and manufacturers to better understandand sell more products to the chain store buyer.
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cena:
66,72 zł |
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Innovation and Dynamics in Japanese Retailing: From Techniques to Formats to Systems
ISBN: 9781403911285 / Angielski / Twarda / 275 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces; responses of Japanese retailers to deregulation; increasing competition; changes in consumer behaviour; and internationalization during the 1990s. All of these factors are analyzed through a thorough investigation of innovative activity from the 1950s onwards.
Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dyna...
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cena:
403,47 zł |
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Supermarket Wars: Global Strategies for Food Retailers
ISBN: 9781403919106 / Angielski / Twarda / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of play, looking in detail at the main competitors worldwide and analyzing the factors underlying their successes and failures. The authors are leading commentators on this industry and identify the essential characteristics of a global strategy in food retailing and include many compelling examples.
Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book desc...
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cena:
201,72 zł |
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Japan - A Modern Retail Superpower
ISBN: 9781403996701 / Angielski / Twarda / 279 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front. They are now so advanced that the very best are bursting out of the Japanese market and operating across Asia and even as far as Western Europe. Through case studies and concrete examples, this book provides the most detailed analysis of retailing in Japan ever written; it is the definitive guide to how Japan has changed and what to expect in the...
Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail fo...
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cena:
201,72 zł |
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Fashion Buying
ISBN: 9781405149921 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting.
This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion... Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role ...
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cena:
148,54 zł |
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Profits for Non-Profits: Running a Successful Non-Profit Gift Shop
ISBN: 9781411605183 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn how to manage your non-profit gift shop, whether you are managing a hospital gift shop, zoo or museum shop or any kind of non-profit entity.
Learn how to manage your non-profit gift shop, whether you are managing a hospital gift shop, zoo or museum shop or any kind of non-profit entity.
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cena:
98,99 zł |
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The Exceptional Retail Manager
ISBN: 9781425993368 / Angielski / Miękka / 80 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Exceptional Retail Manager is aimed at Managers of all levels. Designed to give structured, logical advice in the key areas of Retail Management, it will enable readers to cast an objective view on their staff and business units. It is designed to allow readers to take very specific actions with their staff that will drive the performance of their business units. Though it is aimed at Retail Managers, most of the concepts are transferable to all business arenas. The Exceptional Retail Manager fills a gap in the market offering common sense advice in a literary style that is clear and easy...
The Exceptional Retail Manager is aimed at Managers of all levels. Designed to give structured, logical advice in the key areas of Retail Management, ...
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cena:
59,41 zł |
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Preventing Shoplifting Without Being Sued: Practical Advice for Retail Executives
ISBN: 9781567201192 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Shoplifiting is the single largest crime impacting U.S. retail merchants with annual losses over $21 billion and with merchants spending hundreds of millions of dollars to prevent it. To add insult to injury, individuals apprehended for shoplifting may sue stores for damages resulting from their apprehension and detention--and sometimes win. There is good news though. States have enacted merchant protection statutes and civil recovery laws which allow retailers to deal more effectively with the problem. Merchant protection statutes give retail merchants the right to apprehend and detain... Shoplifiting is the single largest crime impacting U.S. retail merchants with annual losses over $21 billion and with merchants spending hundreds o... |
cena:
297,19 zł |
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Specialty Retailers -- Marketing Triumphs and Blunders
ISBN: 9781567203424 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their competitive environments. Innovation, target market segmentation, image development, physical store decor, and human resource managementf are identified and examined. Authors argue convincingly from research and practical experience that these fundamental considerations are crucial to achieving competitive dominance. With up-to-date analyses and extensive coverage of e-commerce and internet retailing as well,... Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sust... |
cena:
358,68 zł |
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For the Good of the Company: The History of the McCrory Corporation
ISBN: 9781587982156 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The McCrory corporation began over 100 years ago with one variety store in a tiny Pennsylvania town and grew to become one of America's major corporations. Barmash, a veteran business journalist, tells the story of the company's rise and expansion, looking at changes in ownership and management, personnel, and conflicts between the company's leader
The McCrory corporation began over 100 years ago with one variety store in a tiny Pennsylvania town and grew to become one of America's major corporat...
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cena:
159,83 zł |
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Mobile Commerce Applications
ISBN: 9781591401827 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Addressing critical architectural issues in constructing m-commerce applications and in applying mobile technologies in different areas, this book includes: methodologies, enabling technologies, models, paradigms, architecture, standards and innovations.
Addressing critical architectural issues in constructing m-commerce applications and in applying mobile technologies in different areas, this book inc...
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cena:
408,64 zł |
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Unwired Business: Cases in Mobile Business
ISBN: 9781591406648 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Unwired Business: Cases in Mobile Business provides a source of high-quality, practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business. The selected case studies are both good examples of wireless and mobile solutions and classical cases of multiple areas of common development. Unwired Business: Cases in Mobile Business presents how these emerging technologies can help businesses create a strategic advantage in the market, typically by becoming more efficient, effective and profitable. The examples provide ideas and points of...
Unwired Business: Cases in Mobile Business provides a source of high-quality, practical case studies of the planning, implementation and use of mobile...
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cena:
456,04 zł |
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Maximize Business Profits Through E-Partnerships
ISBN: 9781591407881 / Angielski / Twarda / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Written from an international perspective, this book provides a practical, insightful, and comprehensive guide for both brick-and-mortar and dot-com companies to address the challenges of building and managing productive e-partnerships through a systematic inquiry into the nature and processes of e-partnering.
Written from an international perspective, this book provides a practical, insightful, and comprehensive guide for both brick-and-mortar and dot-com c...
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cena:
456,04 zł |
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Advanced Topics in Electronic Commerce : Volume One
ISBN: 9781591408192 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Advanced Topics in Electronic Commerce Series provides comprehensive coverage and understanding of the social, cultural, organizational, human, and cognitive impacts of the EC technologies and advances on organizations around the world. These impacts include those of EC on consumer behavior as well as on organizational behavior, development, and management in organizations. Advanced Topics in Electronic Commerce, Volume 1 is the first release in this series. In our present era, electronic commerce has taken the stage as a necessary ingredient in education, manufacturing, and even...
The Advanced Topics in Electronic Commerce Series provides comprehensive coverage and understanding of the social, cultural, organizational, human, an...
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cena:
458,60 zł |
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Naturally Small: Teaching and Learning in the Last One-Room Schools (PB)
ISBN: 9781593111229 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book documents and compares the social organization and academic arrangement of instruction in two remaining modern, public one-teacher schools in rural Nebraska. Neither school is an educational intervention and both stand far removed from reform consciousness, in both the minds of reformers and in those of the people who inhabit them. Each school's teacher does what comes naturally to her or him and the two teacher engage in remarkable distinct practices. One creates an especially efficient form of traditional, conservative teaching that echoes strongly the old country school...
This book documents and compares the social organization and academic arrangement of instruction in two remaining modern, public one-teacher schools i...
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cena:
179,34 zł |
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Naturally Small: Teaching and Learning in the Last One-Room Schools (Hc)
ISBN: 9781593111236 / Angielski / Twarda / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book documents and compares the social organization and academic arrangement of instruction in two remaining modern, public one-teacher schools in rural Nebraska. Neither school is an educational intervention and both stand far removed from reform consciousness, in both the minds of reformers and in those of the people who inhabit them. Each school's teacher does what comes naturally to her or him and the two teacher engage in remarkable distinct practices. One creates an especially efficient form of traditional, conservative teaching that echoes strongly the old country school...
This book documents and compares the social organization and academic arrangement of instruction in two remaining modern, public one-teacher schools i...
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cena:
333,06 zł |
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E-Business Essentials (HC)
ISBN: 9781593112479 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
384,30 zł |