Creating Corporate Reputations : Identity, Image and Performance
ISBN: 9780199241637 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation's desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change.
Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies bec...
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cena:
253,54 zł |
Brand Engagement: How Employees Make or Break Brands
ISBN: 9780230573062 / Angielski / Twarda / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique b...
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cena:
195,42 zł |
Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
ISBN: 9780333926390 / Angielski / Twarda / 434 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Corporate Communications is now in the success of companies and organizations. Raising the Corporate Umbrella is a review of the key issues that are critical to master if your corporate communications and public relations strategy is to be a success. The authors introduce the theoretical framework necessary to analyzing corporate communications strategies, but throughout they draw also on the experiences and opinions of leading practitioners worldwide and provide clear practical guidelines for successful implementation. Cases and examples from internationally recognized companies, such as...
Corporate Communications is now in the success of companies and organizations. Raising the Corporate Umbrella is a review of the key issues that are c...
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cena:
195,42 zł |
Creative Business: Achieving Your Goals Through Creative Thinking and Action
ISBN: 9780333997352 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.
While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creati...
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cena:
195,42 zł |
Crisis Management in the Food and Drinks Industry: A Practical Approach
ISBN: 9780387233826 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry A Practical Approach. The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the food industry as were the outbreaks of foot and mouth disease and BSE. This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications aspects of dealing with a crisis. It is global in its coverage of the subject,... Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry A Practical Approach. The world ... |
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390,87 zł |
Public Management: Old and New
ISBN: 9780415287296 / Angielski / Twarda / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Offering much more than a purely theoretical or retrospective view of public management, this exciting book is an invaluable new addition to the field of public management. Putting the American model in perspective for academics around the world, this book establishes the historical, theoretical, analytical, practical and future foundations for the comparative study of public management. It takes a boldly integrative approach, combining topics of best practice, performance, accountability and rule of law to offer a much-needed umbrella view of the topic. Illustrated with case examples and...
Offering much more than a purely theoretical or retrospective view of public management, this exciting book is an invaluable new addition to the field...
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cena:
895,50 zł |
Public Management: Old and New
ISBN: 9780415287302 / Angielski / Miękka / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Offering much more than a purely theoretical or retrospective view of public management, this exciting text is an invaluable new addition to the field of public management. Putting the American model in perspective, it establishes the historical, theoretical, analytical, practical and future foundations for the comparative study of public management. Taking a boldly integrative approach, Laurence E. Lynn Jr. combines topics of best practice, performance, accountability and rule of law to provide a much-needed umbrella view of the topic. Well-written and illustrated with... Offering much more than a purely theoretical or retrospective view of public management, this exciting text is an invaluable new addition to the fi... |
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cena:
271,16 zł |
Facets of Corporate Identity, Communication and Reputation
ISBN: 9780415405270 / Angielski / Twarda / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners, this important collection unravels the complexities of this growing field of study. The text is split into three coherent sections, focusing in turn on identity, communication and reputation. Case studies are used throughout the book... Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their prof... |
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cena:
895,50 zł |
Competing for Capital: Investor Relations in a Dynamic World
ISBN: 9780471448624 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Praise for Competing for Capital
"An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible--and makes clear the path to victory." --Michael W. Robinson Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD "More than simply writing a textbook on IR, Bruce Marcus shares his... Praise for Competing for Capital
"An indispensable guide for investor relations and communication counselors alike. With more individual ... |
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cena:
403,99 zł |
Life's Snapshots: About Cold-Blooded Murderers, Heads of State, Corporate CEOs, the Computer's Inventor, a Sadist/Rapist, Do-Gooders, a
ISBN: 9780595203017 / Angielski / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Norman L. Wolfson retired some years ago after serving many heads of corporations and heads of state in the communications area. Until then, his writing efforts had been rewarded by publication nationally in magazines and newspapers, including The New York Times, Five years ago, after a few idle years, he turned to authoring books and has completed three. The first, Pal of the God's is the story of the life of Frank Scott, the first agent in sports. Mr. Scott died before publication and the book is being held up by his family for they want the story--already approved by Mr. Scott while he was...
Norman L. Wolfson retired some years ago after serving many heads of corporations and heads of state in the communications area. Until then, his writi...
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cena:
64,51 zł |
Sponsorship's Holy Grail: Six SIGMA Forges the Link Between Sponsorship & Business Goals
ISBN: 9780595348121 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves considering what look like "take it or leave it" deals with little or no guarantee of a return on their investment. "Sponsorship's Holy Grail" levels the playing field for sponsors by providing an objective, step-by-step, process-driven methodology that assures that the relationship will deliver measurable results.
Whether considering a new sponsorship opportunity, monitoring performance of an existing relationship or entering into... Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves...
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cena:
60,20 zł |
Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education (Revised)
ISBN: 9780674016347 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success. With a... How can you turn an English department into a revenue center? How do you grade students if they are "customers" you must please? How do you keep in... |
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cena:
155,94 zł |
Sport Governance
ISBN: 9780750669993 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organisations operating at the community, state/provincial, national, and international levels. It presents a balanced view between accepted practice and what contemporary research evidence tells us about a range of governance principles and practices. Organised in three parts, the text provides the reader with
* an explanation of the concept of governance, key terms and definitions as well as the economic, political and... Sport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organis...
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cena:
291,63 zł |
Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner
ISBN: 9780761964315 / Angielski / Twarda / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A guide to planning, implementing and measuring public information and communication campaigns, using survey research.
A guide to planning, implementing and measuring public information and communication campaigns, using survey research.
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cena:
798,28 zł |
Current Issues in Political Marketing
ISBN: 9780789024374 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Explore the increased need for marketing within the political arena
Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop... Explore the increased need for marketing within the political arena
Current Issues in Political Marketing presents up-to-date theory and re... |
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cena:
741,99 zł |
How to Work with the Media
ISBN: 9780803950894 / Angielski / Miękka / 98 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This useful guide explains the workings of the press and other media, and gives concrete, practical advice on how to work with them effectively. The authors provide examples of all likely media situations and offer clear directions for handling them, showing academics how to use the media rather than be used by them.
This useful guide explains the workings of the press and other media, and gives concrete, practical advice on how to work with them effectively. The a...
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cena:
527,07 zł |
Management of Corporate Communication: From Interpersonal Contacts To External Affairs
ISBN: 9780805815528 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates through enactments of personnel and external stakeholders.
Central to this book is a concern for meaning and its influence on the performance of jobs in response to... Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicat...
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cena:
240,46 zł |
Manager's Guide to Excellence in Public Relations and Communication Management
ISBN: 9780805818109 / Angielski / Miękka / 270 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that...
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Busi...
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cena:
235,34 zł |
Giving Kids The Business : The Commercialization Of America's Schools
ISBN: 9780813391397 / Angielski / Miękka / 239 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and award-winning commentator Alex Molnar has written the first book to both document the commercial invasion of public education and explain its alarming consequences. Giving Kids the Business explains why hot-button proposals like for-profit public schools run by companies such as the Edison Project and Education Alternatives, Inc.; taxpayer-financed vouchers for private schools; market-driven charter...
The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping ...
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cena:
124,79 zł |
Career Opportunities in Advertising and Public Relations
ISBN: 9780816062461 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs in the field, providing detailed information on salary ranges, employment and advancement prospects, and job duties. All material has been updated to reflect changes in the industry, new trends, and current salary and employment information, and appendixes have been completely updated and revised.
Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs in the field, providing detailed information on sa...
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cena:
102,07 zł |