Finding Wisdom In Brand Tragedies: Managing Threats To Brand Equity
ISBN: 9789811293566 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brand's value. Unfortunately, a brand may experience a tragedy that can put its value and equity at risk. Pundits will often conclude there is a primary reason for a specific brand's tragedy, however, studying the situation more deeply can reveal tragic flaws in response to brand-challenging experiences that enhance managerial...
Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act...
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cena:
152,92 zł |
A Reader in Marketing Communications
ISBN: 9780415356480 / Angielski / Twarda / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used as a supplement to textbooks on marketing communications, or as an excellent stand-alone text to give greater instruction and insight into key elements of the twenty-first century promotional mix. Providing a one-stop reference for all those studying marketing communications, this reader tackles the subject from an... Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and... |
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cena:
892,02 zł |
A Reader in Marketing Communications
ISBN: 9780415356497 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Marketing Communications: A Reader"is an international and multidisciplinary collection that reflects the complex and diverse range of information available on marketing communications today.
Features include: * Editors' analysis and commentary * Case studies * Discussion questions * Each chapter is dedicated to a key element of the promotional mix The editors provide pathways of understanding to enable readers to develop their knowledge and comprehension of the various tools, concepts and practice of marketing communications. Engaging and illuminating, the... "Marketing Communications: A Reader"is an international and multidisciplinary collection that reflects the complex and diverse range of information av...
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cena:
265,01 zł |
Reconfiguring Public Relations: Ecology, Equity and Enterprise
ISBN: 9780415394086 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era...This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identi... |
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713,61 zł |
Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations
ISBN: 9780743236362 / Angielski / Miękka / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This straightforward guide for effectively marketing places has been the framework for economic development in the 1990s and beyond.
This straightforward guide for effectively marketing places has been the framework for economic development in the 1990s and beyond.
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cena:
111,98 zł |
Guanxi (the Art of Relationships): Microsoft, China, and Bill Gates's Plan to Win the Road Ahead
ISBN: 9780743273237 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The story of how Microsoft and China teamed up to create the future of computing will find an ongoing audience among those planning to do business in China, as well as among students and teachers of business, computing, world trade, and international relations.
The story of how Microsoft and China teamed up to create the future of computing will find an ongoing audience among those planning to do business in ...
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86,27 zł |
Global Alliances in Tourism and Hospitality Management
ISBN: 9780789007834 / Angielski / Twarda / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Target your business strategies to fit specific tourist cultures Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the benefits of international cooperation while minimizing the potentially disastrous risks of failure? Global Alliances in Tourism and Hospitality Management provides empirical research, case studies, and theory to help you make the right decisions about this...
Target your business strategies to fit specific tourist cultures Since Thomas Cook packaged the first tour in 1841, hospitality and tourism ...
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cena:
892,02 zł |
Islam and Business: Cross-Cultural and Cross-National Perspectives
ISBN: 9780789025173 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Keep up with management issues in the rapidly changing Islamic business world Islam and Business: Cross-Cultural and Cross-National Perspectives reviews important changes, cross-cultural differences, and management issues in the turbulent Islamic business environment. With the shift from government ownership of companies and commodities toward more open markets and the product/service diversification that this change brings, the need to understand how business is done in these countries is more vital than ever before. The research in this book will help you understand the impact of...
Keep up with management issues in the rapidly changing Islamic business world Islam and Business: Cross-Cultural and Cross-National Perspectives...
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cena:
239,52 zł |
Globalization and East Asia: Opportunities and Challenges
ISBN: 9780789027436 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn to apply the strategies used in East Asia's phenomenal economic expansion
The phenomenal economic growth of many countries in East Asia has no historic parallel. Globalization and East Asia: Opportunities and Challenges examines different aspects of the economic performance of the region over the past three decades, with a focus on what it takes to replicate the experience elsewhere. Nineteen of the finest presentations from the 12th International Conference of the International Trade and Finance Association in Bangkok, Thailand, have been carefully selected and revised by... Learn to apply the strategies used in East Asia's phenomenal economic expansion
The phenomenal economic growth of many countries in East A... |
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433,21 zł |
International Retailing Plans and Strategies in Asia
ISBN: 9780789028884 / Angielski / Twarda / 222 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn the how, when, and why of entering Asian markets
Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia--as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are... Learn the how, when, and why of entering Asian markets
Retailers entering Asia are faced with not only a consumer and retail culture very d... |
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739,10 zł |
The End of Marketing as We Know It
ISBN: 9780887309830 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century. Zyman explores... Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marke... |
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69,01 zł |
Profile of the International Filtration and Separation Industry: Market Prospects to 2009
ISBN: 9781856174480 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "The total world sales of filtration and separation equipmentand spares are estimated at US$29.5 billion in 2003. Good growth is forecast to continue through to 2009, on the back of the expansion in China, and the fresh and wastewatersegment growth rates, with a CAGR of more than 6%." --Profile of the International Filtration and Separation Industry - Market Prospects to 2009, 5th Edition This revised and updated 5th edition includes increased coverage on the strategic direction of the industry, plus it offers forecasts, analysis and comment on the filtration and separation...
"The total world sales of filtration and separation equipmentand spares are estimated at US$29.5 billion in 2003. Good growth is forecast to continue ...
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cena:
11515,74 zł |
E-Commerce and Export Performance
ISBN: 9781934043189 / Angielski / Twarda / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Karavdic presents a systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution.
Karavdic presents a systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, ...
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cena:
483,09 zł |
Building a Nation's Image on the World Wide Web: A Study of the Head of State Web Sites of Developing Countries
ISBN: 9781934043561 / Angielski / Twarda / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a rich theoretical and empirical study concerning international public relations on the web for head of state English web sites for developing countries. There is no other research in this area that comes close to the depth with which this topic is addressed in this study. In this regard, its contribution is very significant. Highly original, this study breaks new ground and may very well contribute to a new field in international public relations on the internet. "This book is highly recommended for public relations, communications, and international relations scholars ... [it] not...
This is a rich theoretical and empirical study concerning international public relations on the web for head of state English web sites for developing...
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cena:
531,43 zł |
Marketing Trends for Organic Food in the 21st Century
ISBN: 9789812387684 / Angielski / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explories the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that...
The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating ...
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cena:
626,96 zł |
International Business Organization: Subsidiary Management, Entry Strategies and Emerging Markets
ISBN: 9780333734421 / Angielski / Twarda / 348 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The fifth volume of the Academy of International Business Series concentrates on three crucial areas of International Business: organizational issues across multinational enterprises, international market entry strategy and emerging markets. It examines theory and practice in parent-subsidiary relationships, in host country and MNE interactions, and in the organizational response of international business to dynamics in the global economy.
The fifth volume of the Academy of International Business Series concentrates on three crucial areas of International Business: organizational issues ...
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cena:
389,98 zł |
Digital Body Language
ISBN: 9780979988554 / Angielski / Twarda / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In complex business-to-business sales processes, buyers are rewriting the rules. Today s instantaneous access to an online array of information and resources from brochures to portals to Web 2.0 social media - means buyers can quietly self-educate and autonomously direct the pace, direction, and timing of the purchase (not sales) cycle. For companies accustomed to relying on trained sales professionals to act as trusted advisors and guide buyers through a defined, structured process from the very inception of the sales opportunity - these changes are potentially disruptive on a massive scale....
In complex business-to-business sales processes, buyers are rewriting the rules. Today s instantaneous access to an online array of information and re...
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cena:
144,76 zł |
Sensory Marketing
ISBN: 9780230576575 / Angielski / Twarda / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the cont...
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cena:
253,48 zł |
Destructive Creativity of Wall St and the East Asian Response
ISBN: 9789814273787 / Angielski / Twarda / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Examines why Asian economies have been less affected by the global financial crisis. This book reaffirms the need for banks and financial institutions to provide value-adding services, exercise prudence and due diligence and pay due regard for societal interest.
Examines why Asian economies have been less affected by the global financial crisis. This book reaffirms the need for banks and financial institutions...
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cena:
107,04 zł |
Wine, Society, and Globalization: Multidisciplinary Perspectives on the Wine Industry
ISBN: 9781403984234 / Angielski / Twarda / 277 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors focus on the development of the wine business and its overall importance and impact in terms of the regional anddomestic economy and the international economy"
This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors focus on the d...
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cena:
389,98 zł |