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Demystifying Marketing: A Guide to the Fundamentals for Engineers
ISBN: 9780863418068 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods.
A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering...
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cena:
283,56 zł |
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Tools of the Trade: Modern Marketing for Construction Brands
ISBN: 9780984931903 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipment, to A/E/C services, and retail, along with detailed examples of construction marketing implementation.
This breakthrough book is a comprehensive guide that covers all aspects of marketing in the construction industry, from building products and equipmen...
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cena:
265,17 zł |
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Demand Driven Strategic Planning
ISBN: 9781138144040 / Angielski / Twarda / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
707,28 zł |
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The Digital & Direct Marketing Goose: 16 Tips and Real Examples That Will Help You Lay More Golden Eggs
ISBN: 9781600052309 / Angielski / Miękka / 186 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A successful direct marketing campaign running on digital media is every marketer's dream. And yet, in all the obsession and hype surrounding digital media, few people realize that media alone cannot sell products and services. This wisdom rang true in the days when newspapers and magazines first rolled of the presses, and it remains just as true today. Digital media is only a vehicle--but it cannot guarantee success by itself. It is all about the strategy that will help you say the right thing to the right person at the right time in the right place and the right way.
Digital and Direct... A successful direct marketing campaign running on digital media is every marketer's dream. And yet, in all the obsession and hype surrounding digital ...
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cena:
80,50 zł |
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Supply Chain Management: An Introduction to Logistics
ISBN: 9780230200524 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A broad general introduction to all essential aspects of logistics and supply chain management, set within the wider business context. The book uses well-developed pedagogy and numerous case studies, guiding the reader through the subject by retaining a strong focus on the application of theory and practical situations.
A broad general introduction to all essential aspects of logistics and supply chain management, set within the wider business context. The book uses w...
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cena:
385,04 zł |
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Marketing Financial Services
ISBN: 9780230201187 / Angielski / Miękka / 350 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Financial Services recognizes that the major function of the financial services marketer is decision making. It focuses on the major types of decisions and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges. Marketing Financial Services recognizes that the major function of the financial services marketer is decision making. It focuses on the maj... |
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385,04 zł |
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Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
ISBN: 9780230230736 / Angielski / Twarda / 340 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The topic of place branding is moving frominfancy to adolescence. Manycities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academicformat but is at the same time useful for practice."
The topic of place branding is moving frominfancy to adolescence. Manycities, and nations have already established their place brand and this well doc...
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cena:
262,25 zł |
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Football Brands
ISBN: 9780230232532 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to ...
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cena:
201,72 zł |
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Marketing Technologies : Corporate Cultures and Technological Change
ISBN: 9780415624770 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography.
Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy pract...
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cena:
756,05 zł |
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Made with: The Emerging Alternatives to Western Brands: From Istanbul to Indonesia
ISBN: 9781907794438 / Angielski / Miękka / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The new Muslim world the so-called Interland consists of Muslim majority countries and accounts for most of the fastest emerging next economies. The title of this book (Made With) reflects a distinctive approach to business and brand creation found in this new frontier, one that combines humanity, meaning, soul, and the crowd. Marketing expert John Grant explores the ideas and thinking emerging from the new Muslim world, and interviews the leading creatives, entrepreneurs, and marketers who are driving these extraordinary developments. The book is rich with fascinating stories, examples, and...
The new Muslim world the so-called Interland consists of Muslim majority countries and accounts for most of the fastest emerging next economies. The t...
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cena:
102,64 zł |
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The Leaky Funnel: Earn more customers by aligning Sales and Marketing to the way businesses buy
ISBN: 9780975135419 / Angielski / Miękka / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well proven in many leading businesses as a means of accelerating the effectiveness of their endeavours to earn more customers. "At last something different. This is a realistic picture of how sales...
The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major chang...
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cena:
80,50 zł |
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The Comprador in Nineteenth Century China
ISBN: 9780674182776 / Angielski / Twarda / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
282,15 zł |
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The World's Greatest Trade Show Marketing Guide
ISBN: 9781490539324 / Angielski / Miękka / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
80,50 zł |
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Word of Mouth in Hospital Marketing: A Master Degree Thesis on WOM and Hospital Marketing
ISBN: 9781495377020 / Angielski / Miękka / 70 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is a master thesis. In most developed countries with open-market hospital systems marketing of hospital services has become more and more important. It has been shown that word-of-mouth-related factors such as 'hospital reputation' or 'recommendation' are important criteria for the consumer's decision, but so far the influence of word-of-mouth factors is not fully understood. In this work, Germany is taken as a model for a free-selection customer market, and the aim of this work was understand the importance of peer group opinion, doctor's referrals and media perception in hospital...
This book is a master thesis. In most developed countries with open-market hospital systems marketing of hospital services has become more and more im...
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cena:
159,39 zł |
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Thousands Per Minute: The Art of Pitching Products on Internet, Video and Television
ISBN: 9781630471309 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. You can sell your product at thousands of dollars per minute in an online video or retail television spotlight. Do you know the formula to maximize your sales? Want to glance at the secret sauce of success? Turn to page 107 There is an art to successfully appealing to your audience on camera. There is a way to keep the watcher watching In these pages, you will find that formula, gleaned from selling hundreds of products on television shopping channels and infomercials. It is the pitch that propels your product from poverty to paradise (we'll talk about verbiage as well and what not to say )....
You can sell your product at thousands of dollars per minute in an online video or retail television spotlight. Do you know the formula to maximize yo...
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cena:
65,14 zł |
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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
ISBN: 9781784410803 / Angielski / Twarda / 350 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the authors of the 14 papers all adopt the understanding that researchers need direct viewing - 'eyes-on-the-context' - that goes beyond the use of paper-and-pencil 5-pont and 7-point survey items to achieve accurate descriptions of how decisions are made and progress achieved. Following the customary introductory chapter, the titles of the 13...
This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented b...
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cena:
549,34 zł |
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Going Up: Proven Strategies for Reaching Higher Levels in Business
ISBN: 9781939315144 / Angielski / Miękka / 282 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Going Up: Proven Strategies for Reaching Higher Levels in Business If you're looking for sugar-coated motivational speeches, you won't find it here. The authors of Going Up give you the same "in-the-trenches" insight on business success that they have implemented with some of the most successful and recognizable corporations, entrepreneurs and celebrities in the world. If you are an entrepreneur, business executive, or a sales and marketing professional, you will find dozens of practical "how to" tips and strategies for building your business in today's competitive marketplaces. Here's what...
Going Up: Proven Strategies for Reaching Higher Levels in Business If you're looking for sugar-coated motivational speeches, you won't find it here. T...
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cena:
60,49 zł |
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Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media
ISBN: 9781630472702 / Angielski / Miękka / 170 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself into the fabric of our lives. 2 BILLION+ people now use social media on a regular basis as their single source for news, to research everything from cars to homes to burritos, to find, meet and marry and to connect and become part of the communities behind their favorite brands and companies.
With so much competition it is difficult to stand out through the noise. In Will the Real You Please Stand Up, leading social media expert Kim Garst shares... Social media has grown up. What started just a few years ago as a quirky new way to find people, discuss events and connect has since woven itself int...
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cena:
68,99 zł |
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Making Rain with Events: Engage Your Tribe, Create Raving Fans and Deliver Bottom Line Results with Event Marketing
ISBN: 9780990605904 / Angielski / Miękka / 166 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. ""Every marketing executive who invests in events as part of their marketing mix should do themselves a favor and read this book.""
-Joe Pulizzi, Founder of the Content Marketing Institute, and Host of Content Marketing World Scott Ingram has brought together some of the top ideas, and best practices from a team of modern marketing experts. Learn how to create an integrated event marketing strategy where the results look like 1+1+1=10 Peter Micciche, Certain Adding the final link in your integrated marketing chain Allison Saget, Author of The Event Marketing Handbook ... ""Every marketing executive who invests in events as part of their marketing mix should do themselves a favor and read this book.""
-Joe Pulizzi, ... |
cena:
52,42 zł |
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You CAN Do This!: An In-Depth Look at the Digital Marketing Essentials Necessary for Distributors to Remain Competitive and Well-Positio
ISBN: 9781508621010 / Angielski / Miękka / 106 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Wholesale distribution companies will find themselves at a serious disadvantage if they don't have the correct digital marketing essentials in place. In today's market of instant gratification and instant delivery of information, if you cannot provide the information that your customer needs, or answers to questions that a prospect is asking, expect to find yourself left in the dust. Whether someone is looking to purchase your product, or would like to learn more about your company, or perhaps they need some industry-specific information that doesn't relate directly to your product or your...
Wholesale distribution companies will find themselves at a serious disadvantage if they don't have the correct digital marketing essentials in place. ...
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cena:
72,60 zł |
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