Telephone Surveys in Europe: Research and Practice
ISBN: 9783642254109 / Angielski / Twarda / 326 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The first part of this book deals with the coverage of landline and mobile phones in Europe. It presents an overview of the coverage and the use of phones as well as the resulting strategies for telephone surveys. The second part addresses the challenge of so-called "mobile‐only" households for survey research. Numerous statisticians present new sampling strategies like dual frame designs and findings of current projects. In dual frame designs, respondents are contacted both via mobile phone and landline. The third part focuses on the usage of mobile phones in the general population,... The first part of this book deals with the coverage of landline and mobile phones in Europe. It presents an overview of the coverage and the use of... |
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cena:
583,65 zł |
Lost Brands - Vom Aufstieg Und Niedergang Starker Marken: Warum Too Big to Fail Nicht Einmal Für Traditionsmarken Gilt
ISBN: 9783834928207 / Niemiecki / Miękka / 163 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Auf dem Friedhof bekannter Firmen und Marken begegnet man vielen einstmals renommierten Namen. Einige stehen symbolhaft fur das deutsche Wirtschaftswunder, andere fur die Umsetzung kuhner Ideen, wieder andere fur spektakulare Pleiten. Ihre Geschichten werden in diesem Buch erzahlt - spannend, journalistisch und faktenreich. Der Leser begibt sich auf eine Reise durch die jungere Wirtschaftsgeschichte. Am Ende eines jeden Kapitels wird analysiert, welche Grunde zum Untergang fuhrten - und welche Schlusse Unternehmer und Markenverantwortliche daraus ziehen konnen."
Auf dem Friedhof bekannter Firmen und Marken begegnet man vielen einstmals renommierten Namen. Einige stehen symbolhaft fur das deutsche Wirtschaftswu...
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cena:
145,41 zł |
Social Branding: Strategien - Praxisbeispiele - Perspektiven
ISBN: 9783834932242 / Niemiecki / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. Rund 40 Prozent der Unternehmen sind mittlerweile in sozialen Medien aktiv. Die meisten von ihnen, um die eigene Marke zu profilieren und die Markenloyalitat ihrer Kunden zu steigern, kurz: um Social Branding zu betreiben. Mit dem Social Branding geht eine Veranderung der Markenkommunikation einher. Waren Unternehmen bislang nur Sender von Markenbotschaften, so empfangen sie nun auch Botschaften ihrer Kunden. Diese sind nicht nur fur das Unternehmen sichtbar, sondern auch fur andere Kunden. Damit nehmen Kunden aktiv Einfluss auf das Markenimage, weshalb sich die Markenfuhrung mit einer... Rund 40 Prozent der Unternehmen sind mittlerweile in sozialen Medien aktiv. Die meisten von ihnen, um die eigene Marke zu profilieren und die Marke... |
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cena:
272,71 zł |
Brand Is Destiny: The Ultimate Bottom Line
ISBN: 9780974501741 / Angielski / Miękka / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpose and direction -- and is, therefore, its destiny and ultimate bottom line. CEOs and entrepreneurs will learn why:
Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company's purpos... |
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cena:
105,58 zł |
Going Live: The Ultimate Guide to Event Planning
ISBN: 9780692807897 / Angielski / Miękka / 306 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Going Live: The Ultimate Guide to Corporate Event Planning contains real-world event education for those planning to jump-start their event-planning career and gain insider secrets into the world of corporate event planning. This textbook, written by event-planning professionals for students, includes:
If you're looking to start a fun,... Going Live: The Ultimate Guide to Corporate Event Planning contains real-world event education for those planning to jump... |
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cena:
423,11 zł |
Enhancing Social Marketing in Zimbabwe
ISBN: 9783838302843 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Social marketing has become a viable option for managing problems like substance abuse in the first world. Africa faces major challenges, including HIV/AIDS and poverty, all of which require behavior and policy change through a social marketing approach. Despite the establishment of numerous non-governmental organizations (NGO), tackling diverse social issues, their impact on behaviour or policy change remains minimal. While social marketing could help address some of Africas current challenges, its impact is diluted by limited academic literature that is relevant to its application within...
Social marketing has become a viable option for managing problems like substance abuse in the first world. Africa faces major challenges, including HI...
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cena:
301,99 zł |
Marketing Management: Concepts, Cases, Challenges and Trends
ISBN: 9788120332591 / Angielski / Miękka / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer's role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today's competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market.This new edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It...
The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book off...
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cena:
128,22 zł |
The Heist: Cracking the Marketing Code Through Authoring a Book
ISBN: 9781907282249 / Angielski / Miękka / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Do competitors in your field with a lot less experience, insight and expertise gain more clients than you do? Are potential clients confused about what they truly need, where to go for solutions and who they can trust to deliver? Have you been burnt by slick social-media gurus who've sold you a tactical campaign but didn't bring results? Do you feel that, despite your efforts, you are making little headway in your market? Most marketing approaches are tactical, do this and x will happen, do y and you'll sell z products... At... Do competitors in your field with a lot less experience, insight and expertise gain more clients than you do? Are potential clients confused... |
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cena:
75,68 zł |
The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
ISBN: 9781906093440 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainabi
This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earl...
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cena:
167,50 zł |
The Other 51 Weeks: A Marketing Handbook for Librarians
ISBN: 9781876938901 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The title The Other 51 Weeks reflects the authors conviction that the concept of marketing for libraries goes far beyond the single week of promotional displays for Library and Information Week. There are many definitions of marketing but most come down to the same thing - it is the process of identifying and meeting client needs. Marketing is a vital building block in the process of managing and fostering our libraries. The book has an easy to follow step-by-step format to allow the reader to formulate his or her own marketing strategy. The book is intended to distil the theory and strip the...
The title The Other 51 Weeks reflects the authors conviction that the concept of marketing for libraries goes far beyond the single week of promotiona...
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cena:
167,50 zł |
Emerging Trends in India Marketing in the 90's
ISBN: 9788171880607 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
106,84 zł |
The Future Face of Enterprise
ISBN: 9781841802008 / Angielski / Broszura / 165 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
139,64 zł |
Leadership Branding: Wie Sie Führung Wirksam Und Ihr Unternehmen Zu Einer Starken Marke Machen
ISBN: 9783834929860 / Niemiecki / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die Kraft einer Marke kommt immer von innen. Deshalb kann eine Marke nicht stark werden ohne Fuhrungskrafte und Mitarbeiter, die die Marke leben. In markenspezifischer Fuhrung stecken betrachtliche, aber meist ungenutzte Produktivitatsreserven eines Unternehmens. Dieses Buch fuhrt den Leser Schritt fur Schritt durch einen Leadership-Branding-Prozess und zeigt, wie Markenstrategie, Organisationsentwicklung, Fuhrungsverstandnis, Unternehmensstrategie und systemisches Management durch die Verschmelzung in Leadership Branding konkret anwendbar werden. Das Buch gibt Einblick in ein topaktuelles... Die Kraft einer Marke kommt immer von innen. Deshalb kann eine Marke nicht stark werden ohne Fuhrungskrafte und Mitarbeiter, die die Marke leben. I... |
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cena:
218,19 zł |
The Language of Branding: Theory, Strategies, and Tactics
ISBN: 9780415806749 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence and sales of a brand. The book covers the fundamentals of brand language and applications for an array of marketing... The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand ... |
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cena:
243,66 zł |
Re-Making Communication at Work
ISBN: 9781137337061 / Angielski / Twarda / 269 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Almost 400 years ago philosophers John Locke and David Hume implicitly defined communication as a tool for the transmission of pure ideas, stating that the ideas themselves are what matter, not the way in which they are expressed and exchanged. Now known as the transmission model, this form of communication is still the foundation for academic courses in communication theory and practice, and is embedded in most business literature and education that address subjects related to workplace communication, organization behavior and culture, leadership, and conflict resolution. But what if this...
Almost 400 years ago philosophers John Locke and David Hume implicitly defined communication as a tool for the transmission of pure ideas, stating tha...
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cena:
194,52 zł |
Become An Award Winning Company: 7 Simple Steps to Unlock The Million Dollar Secret Every Entrepreneur Needs to Know
ISBN: 9780983811701 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Become an Award Winning Company exposes a secret in the business world that every entrepreneur needs to know. Once exposed, the book shares a Simple 7 Step Action Plan any entrepreneur can use to: Stop wasting money on traditional advertising and immediately receive ten to hundreds of thousands, even millions of dollars of more credible exposure, absolutely free. Learn how to completely separate from all competitors and become a sought after brand. Watch potential customers flock to them instead of the other way around. Recruit and maintain a long lasting, loyal, and dedicated team while...
Become an Award Winning Company exposes a secret in the business world that every entrepreneur needs to know. Once exposed, the book shares a Simple 7...
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cena:
88,64 zł |
Celebrity Branding You
ISBN: 9780983947073 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Celebrity Branding You(r) laser focuses on one of the most profound, yet simple, business concepts that will revolutionize your business. By Celebrity Branding yourself as the expert in your fi eld, you are able to distinguish yourself and your business in such a way that you can eliminate any competition that you may have. While prospects may shop other alternatives for your product or service, in the end the only way that they can get you and your unique style and talent is to buy from you and your business. This method of growing a business not only offers the advantage of brand identity...
Celebrity Branding You(r) laser focuses on one of the most profound, yet simple, business concepts that will revolutionize your business. By Celebrity...
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cena:
154,34 zł |
17 Ways to Manage Your Reputation Using Social Media: What Are They Saying About You?
ISBN: 9781466247253 / Angielski / Miękka / 104 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What Are People Saying About You Online? You cannot hide anymore. Your brand and reputation does not belong to you anymore and whether you want it or not, conversations occur with or without you. People are talking and sharing information about you and your business across the internet. Yes, they are talking about you In real time and may become a matter of global, public record in minutes. That's either going to look really good for you or it has the potential to look really bad. Whether you are a large corporation or a small Mom and Pop shop, it's critical to make an ongoing effort to...
What Are People Saying About You Online? You cannot hide anymore. Your brand and reputation does not belong to you anymore and whether you want it or ...
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cena:
88,82 zł |
Sales Excellence: Systematic Sales Management
ISBN: 9783642291685 / Angielski / Twarda / 316 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This thought-provoking book considers organizational sales performance at a high, strategic level, offering specific guidance in managing the entire organization,s sales function. The authors introduce and apply a practical checklist-based scoring system.
This thought-provoking book considers organizational sales performance at a high, strategic level, offering specific guidance in managing the entire o...
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cena:
350,18 zł |
Contemporary Issues in Social Marketing
ISBN: 9781443850247 / Angielski / Twarda / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Contemporary Issues in Social Marketing is an outcome of the discussions held between social marketing academics and practitioners at the 2012 International Social Marketing Conference (ISM 2012), which was held in June 2012 in Brisbane, Australia. ISM 2012 drew together 180 social marketing researchers and practitioners in the corporate and not for profit sector, along with representatives of all levels of government to delve into the challenges currently faced in social marketing. Contemporary Issues in Social Marketing is a scholarly resource bringing together current knowledge and...
Contemporary Issues in Social Marketing is an outcome of the discussions held between social marketing academics and practitioners at the 2012 Interna...
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cena:
228,43 zł |