Kategoria BISAC: Business & Economics >> Infrastructure

Raising the Bar tells the amazing story of Clif Bar's Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long...

One of the world's largest tire makers and an international corporation with interests in countries around the world, Michelin is also a uniquely French company, one that throughout its history has closely identified itself with the country's people and culture. In the process, it has helped shape the self-image of twentieth-century France. In Marketing Michelin, Stephen Harp provides a provocative history of the company and its innovative advertising campaigns between 1898, when Bibendum--the company's iconic -Michelin Man---was first introduced, to 1940, when France fell to the...

From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history.

How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in "Riding the Roller Coaster, " a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the...

With important ramifications for studies relating to industrialization and the impact of globalization, "A Common Thread" examines the relocation of the New England textile industry to the piedmont South between 1880 and 1959. Through the example of the Massachusetts-based Dwight Manufacturing Company, the book provides an informative historic reference point to current debates about the continuous relocation of capital to low-wage, largely unregulated labor markets worldwide.

In 1896, to confront the effects of increasing state regulations, labor militancy, and competition from southern...