ilość książek w kategorii: 3775
Text Book of Digital Marketing: Fundamentals
ISBN: 9789356214460 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
110,58 zł |
Hypercompetitive Rivalries
ISBN: 9780028741123 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this pathbreaking book, Richard D'Aveni shows how competitive moves and countermoves escalate with such ferocity today that the traditional sources of competitive advantage can no longer be sustained. D'Aveni argues that a company must fundamentally shift its strategic focus. He constructs a compre-hensive model that shows how firms move up "escalation ladders" as advantage is continually created, eroded, destroyed, and recreated through strategic maneuvering in "four arenas" of competition. Using detailed examples from hypercompetitive industries such as computers, automobiles, and...
In this pathbreaking book, Richard D'Aveni shows how competitive moves and countermoves escalate with such ferocity today that the traditional sources...
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cena:
71,90 zł |
Transforming Organizations
ISBN: 9780195065046 / Angielski / Twarda / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines how organizations can, and should, transform their practices to compete in a world economy. Research results from a multi-disciplinary team of MIT researchers, along with the experiences and insights of a select group of industry practitioners, are integrated into a model that stresses the need for systemic and transformative rather than piecemeal or incremental changes in organization practices and public policy. This integration of research and experience results in an argument for a new organizational learning model--one capable of gaining advantage...
This book examines how organizations can, and should, transform their practices to compete in a world economy. Research results from a multi-disciplin...
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cena:
763,89 zł |
Redesigning the Firm
ISBN: 9780195087109 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The rapidly changing nature of the modern industrial world has helped spark a radical rethinking of the design of corporations, changes no less revolutionary than the wave of innovations associated with the names of Frederick Taylor and Henry Ford at the dawn of this century. In Redesigning the Firm, nineteen experts from one of the nation's premier business schools, the Wharton School at the University of Pennsylvania, take an informed look based on their own research at various aspects of this revolution, offering managers a host of insights and powerful tools for orchestrating change in...
The rapidly changing nature of the modern industrial world has helped spark a radical rethinking of the design of corporations, changes no less revolu...
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cena:
179,41 zł |
Financial Institutions and Markets
ISBN: 9780195134728 / Angielski / Twarda / 704 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why do financial institutions and markets have the structure they do? Why is that structure changing? These questions are central to the scope and purpose of Meir G. Kohn's Financial Institutions and Markets, 2/e. Unlike most books designed for financial markets and institutions courses, this successful text focuses on the "why" of existing and evolving markets and instruments as well as the "how."
Financial Institutions and Markets, 2/e, makes clear the general principles and economic functions underlying all financial intermediaries. It provides a thorough discussion... Why do financial institutions and markets have the structure they do? Why is that structure changing? These questions are central to the scope and pur...
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cena:
1112,56 zł |
The Generations of Corning: The Life and Times of a Global Corporation
ISBN: 9780195140958 / Angielski / Twarda / 552 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This engrossing history of an extraordinary company, Corning Incorporated, chronicles how one of the oldest business enterprises in the world maintained its place as a global leader in technology for over 150 years. In the nineteenth century, Corning developed colored signal lights for railroads. In the twentieth century, it created Pyrex and color television tubes; today, it is a Fortune 500 company leading the international marketplace in areas such as fiber optics and photonics. If you use the Internet, drive a car, or simply turn on a light, then Corning is a part of your life.
This engrossing history of an extraordinary company, Corning Incorporated, chronicles how one of the oldest business enterprises in the world maintain...
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cena:
148,14 zł |
Entrepreneurial Economics: Bright Ideas from the Dismal Science
ISBN: 9780195145038 / Angielski / Miękka / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This intriguing collection is designed to show how economists can play a more active role in designing and directing the nation's social institutions. By taking the task of political economy seriously, the contributors (including some of today's most distinguished economists) reveal the power of economic thought to offer innovative solutions to some of the most difficult problems facing society today. By creating markets where none existed before, the authors propose efficient, reliable, and profitable improvements to current systems of health insurance, financial markets, human organ...
This intriguing collection is designed to show how economists can play a more active role in designing and directing the nation's social institutions....
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cena:
333,39 zł |
Entrepreneurial Economics: Bright Ideas from the Dismal Science
ISBN: 9780195150285 / Angielski / Twarda / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This intriguing collection is designed to show how economists can play a more active role in designing and directing the nation's social institutions. By taking the task of political economy seriously, the contributors (including some of today's most distinguished economists) reveal the power of economic thought to offer innovative solutions to some of the most difficult problems facing society today. By creating markets where none existed before, the authors propose efficient, reliable, and profitable improvements to current systems of health insurance, financial markets, human organ...
This intriguing collection is designed to show how economists can play a more active role in designing and directing the nation's social institutions....
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cena:
482,50 zł |
Globalization, Growth, and Governance: Creating an Innovative Economy
ISBN: 9780198293446 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Interdisciplinary and international in scope, this book explores the processes of innovation at the global, national and corporate levels. It provides important evidence and arguments on the processes of innovation and, in doing so, addresses real challenges for policymakers, managers, and academics alike.
Interdisciplinary and international in scope, this book explores the processes of innovation at the global, national and corporate levels. It provides...
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cena:
157,77 zł |
The Nature and Dynamics of Organizational Capabilities
ISBN: 9780198296805 / Angielski / Twarda / 408 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this book, the editors and a team of distinguished international contributors analyse the nature of organizational capabilities--how organizations do things, use their knowledge base, and diffuse that knowledge in a competitive environment.
In this book, the editors and a team of distinguished international contributors analyse the nature of organizational capabilities--how organizations ...
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cena:
848,06 zł |
The Macroeconomics of Populism in Latin America
ISBN: 9780226158440 / Angielski / Miękka / 412 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Again and again, Latin America has seen the populist scenario played to an unfortunate end. Upon gaining power, populist governments attempt to revive the economy through massive spending. After an initial recovery, inflation reemerges and the government responds with wage an price controls. Shortages, overvaluation, burgeoning deficits, and capital flight soon precipitate economic crisis, with a subsequent collapse of the populist regime. The lessons of this experience are especially valuable for countries in Eastern Europe, as they face major political and economic decisions.
... Again and again, Latin America has seen the populist scenario played to an unfortunate end. Upon gaining power, populist governments attempt to revive...
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cena:
197,75 zł |
Development Planning and Poverty Reduction
ISBN: 9780333970171 / Angielski / Twarda / 287 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The stated aim of much development assistance is the reduction of poverty. This book examines how development interventions might be more effectively targeted to achieve this aim. Part One provides an overview of planning for poverty reduction, and evidence on the extent and causes of poverty. Part Two examines participatory approaches to development planning. Part Three assesses macro-economic strategies and programmes for poverty reduction. Part Four concludes with a microeconomic analysis of the distribution of benefits from investment projects.
The stated aim of much development assistance is the reduction of poverty. This book examines how development interventions might be more effectively ...
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cena:
389,09 zł |
Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer
ISBN: 9780385504454 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking "Ten Commandments of Customer Service" apply to today's world.
Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard... In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested a...
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cena:
73,01 zł |
It's Not about the Technology: Developing the Craft of Thinking for a High Technology Corporation
ISBN: 9780387233505 / Angielski / Twarda / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a failure is the breakdown of interaction between marketing and engineering. This book is predicated on the notion that the success of execution lies neither in the technology nor in the market strategy. On the contrary, it is shaped by the context of an individual, whether an engineer or a marketer. From this viewpoint,... It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the executio... |
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cena:
389,09 zł |
Social Capital and Economic Development
ISBN: 9780415271332 / Angielski / Twarda / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This immensely readable book by Patrick Francois provides an original insight into the increasingly fashionable topic that is social capital. In a unique, original study, the author emphasises trustworthiness as a vital feature of social capital and argues that standard economic treatments of this phenomenon are inadequate. The book's richer evolutionary treatment of this is embedded in a neoclassical model and will prove to be essential reading for economic development scholars as well as those interested in development studies and economic thought in general.
This immensely readable book by Patrick Francois provides an original insight into the increasingly fashionable topic that is social capital. In a uni...
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cena:
710,82 zł |
The Former Yugoslavia at the Turn of the Twenty-First Century: A Guide to the Economies in Transition
ISBN: 9780415281904 / Angielski / Twarda / 648 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book focuses on the recent political and economic events in the former Yugoslavia.
The author presents a clear, detailed and accessible breakdown of the developments in: Bosnia-Hercegovina, Croatia, the Former Yugoslav Republic of Macedonia, Slovenia and the Federal Republic of Yugoslavia (Serbia and Montenegro). The role of the West in the more unstable countries of the Former Yugoslavia has been reassessed in the light of the terrorist attacks on the United States and the fall of Afghanistan. The involvement of the US, in particular, in countries affected by ethnic strife has... This book focuses on the recent political and economic events in the former Yugoslavia.
The author presents a clear, detailed and accessible breakd... |
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cena:
1040,84 zł |
Geographies of Labour Market Inequality
ISBN: 9780415300131 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In recent years, the local dimensions of the labour market have attracted increasing attention from academic analysts and public policy-makers alike. There is growing realization that there is no such thing as the national labour market, instead a mosaic of local and regional markets that differ in nature, performance and regulation. Geographies of Labour Market Inequality is concerned with these multiple geographies of employment, unemployment, work and incomes, and their implications for public policy.
In recent years, the local dimensions of the labour market have attracted increasing attention from academic analysts and public policy-makers alike. ...
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cena:
218,27 zł |
Geographies of Labour Market Inequality
ISBN: 9780415300148 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The local dimensions of the labour market have attracted increasing attention from academic analysts and public policy makers alike. There is growing realization that there is no such thing as the national labour market, but instead a mosaic of local and regional markets that differ in nature, performance and regulation. This title is concerned with these multiple geographies of employment, unemployment, work and incomes, and their implications for public policy. The introduction sets out the case for thinking about the labour market in geographical terms, and discusses some of the challenges...
The local dimensions of the labour market have attracted increasing attention from academic analysts and public policy makers alike. There is growing ...
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cena:
147,19 zł |
The Asymmetries of Globalization
ISBN: 9780415420488 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The discourse on globalization has become polarized. Proponents consider globalization as the silver bullet for targeting growth in the world economy and for poor countries specifically, while opponents see it as the poisoned arrow of exploitation and impoverishment of the Third World. Splendidly edited, The Asymmetries of Globalization deals with the 'what' and 'how' but primarily with 'why' globalization has most often negative outcomes for developing countries. It breaks new ground in approaching globalization not only as trade commodities, but also as trade in... The discourse on globalization has become polarized. Proponents consider globalization as the silver bullet for targeting growth in the world econo... |
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cena:
203,04 zł |
The Institutional Economics of Market-Based Climate Policy: Volume 7
ISBN: 9780444515735 / Angielski / Twarda / 340 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The objective of this book is to analyze the institutional barriers to implementing market-based climate policy, as well as to provide some opportunities to overcome them. The approach is that of institutional economics, with special emphasis on political transaction costs and path dependence.
Instead of rejecting the neoclassical approach, this book uses it where fruitful and shows when and why it is necessary to employ a new or neo-institutionalist approach. The result is that equity is considered next to efficiency, that the evolution and possible lock-in of both formal and informal... The objective of this book is to analyze the institutional barriers to implementing market-based climate policy, as well as to provide some opportunit...
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cena:
1178,70 zł |