The Value Profit Chain: Treat Employees Like Customers and Customers Like Employees
ISBN: 9781476799988 / Angielski / Miękka / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. James Heskett, Earl Sasser, and Leonard Schlesinger reveal powerful new evidence that paying close attention to the employee-customer relationship will enable any organization to be a low-cost provider and achieve superior results -- proving that you can have it all, a goal thought inadvisable just a few short years ago. At the heart of this bold assertion is the authors' indisputable conclusion supported by thirty-one years of groundbreaking research: today's employee satisfaction, loyalty, and commitment strongly influences tomorrow's customer satisfaction, loyalty, and...
James Heskett, Earl Sasser, and Leonard Schlesinger reveal powerful new evidence that paying close attention to the employee-customer relationship wil...
|
|
cena:
107,58 zł |
Loyalitätswirkung Des Geschenkten Bevorzugten Kundenstatus: Eine Theoretische Und Empirisch-Experimentelle Analyse
ISBN: 9783658063566 / Niemiecki / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In hierarchischen Loyalitatsprogrammen bekommen einige Kunden einen bevorzugten Kundenstatus vom Unternehmen geschenkt, anstatt diesen wie ublich aktiv zu erreichen. Ob sich der geschenkte bevorzugte Kundenstatus ebenso positiv auf die Kundenloyalitat auswirkt wie der erreichte, ist unklar. Auf Basis sozialpsychologischer Theorien und Konzepte leitet Lena Steinhoff Hypothesen zur Loyalitatswirkung des geschenkten bevorzugten Kundenstatus ab und uberpruft diese anhand zweier experimenteller Studien empirisch. Die Autorin zeigt, dass die Effektivitat des geschenkten bevorzugten...
In hierarchischen Loyalitatsprogrammen bekommen einige Kunden einen bevorzugten Kundenstatus vom Unternehmen geschenkt, anstatt diesen wie ubli...
|
|
cena:
379,65 zł |
Frameworks for Market Strategy: European Edition
ISBN: 9781138889187 / Angielski / Twarda / 592 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
|
cena:
1410,47 zł |
Badass: Making Users Awesome
ISBN: 9781491919019 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No... Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, w... |
|
cena:
148,42 zł |
The Connected Company
ISBN: 9781491919477 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With a foreword by Alex Osterwalder.
The future of work is already here. Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company's performance runs short of what you've promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up. To keep pace with today's connected customers, your company must become a connected company. That means deeply engaging with... With a foreword by Alex Osterwalder.
The future of work is already here. Customers are adopting disruptive technologies faster than your company ... |
|
cena:
127,21 zł |
The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales
ISBN: 9780071845328 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Customers are changing the way they buy. Why aren't you changing the way you sell? Today's customers have more buying options than ever before. They don't care if it's direct or indirect. They don't mind if it's not your preferred sales model. And they don't like it when you try to tell them how to buy from you. If you want your customers to keep buying--and your company to keep growing--you need to rethink and retool the way you're selling. You need to go "hybrid." The Hybrid Sales Channel shows you how to integrate, invigorate, and maximize... Customers are changing the way they buy. Why aren't you changing the way you sell? Today's customers have more buying option... |
|
cena:
154,98 zł |
Dear Customer: Inside the World of Baristas, Upselling, and the Rules of Serving a Special Cup of Coffee
ISBN: 9781634150019 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dear customer who is reading this book blurb: Have you ever thought how relaxing it would be to work in a coffee shop? You might have thought, "Yeah, I'd like to become a barista, I wonder how hard it is?" You may have thought how nice it would be to have regular customers, chit-chatting about their day. It would be like a fun sitcom Have you wondered how great it must be to talk coffee - the taste, smell, and nuances - with people who are passionate about coffee? You may have wondered if the decaf coffee is any different than regular coffee. Have you ever thought about buying a coffee shop?...
Dear customer who is reading this book blurb: Have you ever thought how relaxing it would be to work in a coffee shop? You might have thought, "Yeah, ...
|
|
cena:
68,88 zł |
Dancing the Digital Tune: The 5 Principles of Competing in a Digital World
ISBN: 9780692321751 / Angielski / Twarda / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For the first time, an overarching and systematic process is presented to think about creating your digital strategy. Traditional models will not form the basis for future success. These models are focused on a one way street - promote, target and sell - often competing against the rest of the world. We need a new approach to orient our organizations to the new connected world. The 5 actionable frameworks in this book will help you align your digital strategy with the customer. This book is about partnership with customers, about connecting with them on multiple levels, about crafting...
For the first time, an overarching and systematic process is presented to think about creating your digital strategy. Traditional models will not form...
|
|
cena:
129,94 zł |
The Relationship Marketer: Rethinking Strategic Relationship Marketing
ISBN: 9783642444203 / Angielski / Miękka / 223 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In "The Relationship Marketer," Soren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors present a concrete and practically manageable framework for implementation. Readers will find surprising, useful, and applicable marketing... In "The Relationship Marketer," Soren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly ... |
|
cena:
194,52 zł |
Salesforce CRM - The Definitive Admin Handbook - Third Edition
ISBN: 9781784397562 / Angielski / Miękka / 480 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A practical guide which will help to discover how to setup and configure the Salesforce CRM application. It offers solutions and practical examples on how to further improve and maintain its functionality with clear systematic instructions. Being highly organized and compact, this book contains detailed instructions with screenshots, diagrams, and tips that clearly describe how you can administer and configure complex Salesforce CRM functionality with absolute ease.This book is for administrators who want to develop and strengthen their Salesforce CRM skills in the areas of configuration and...
A practical guide which will help to discover how to setup and configure the Salesforce CRM application. It offers solutions and practical examples on...
|
|
cena:
294,07 zł |
Customer-Centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers
ISBN: 9781119092896 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The practical, expert guide to reaching the new consumer
Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally... The practical, expert guide to reaching the new consumer
Customer-Centric Marketing is a comprehensive game plan on succeeding in the... |
|
cena:
100,70 zł |
The Right Sensory Mix: Targeting Consumer Product Development Scientifically
ISBN: 9783642423895 / Angielski / Miękka / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Berry-AMA Book Prize FINALIST 2011 "The Right Sensory Mix" is one of the four best marketing books in 2011 according to the American Marketing Association Foundation. The Berry-AMA Book Prize is awarded annually be the Foundation (AMAF) and recognizes books whose innovative ideas have had significant impact on marketing and related fields. For additional information about the Berry-AMA Book Prize, visit Berry-AMA Book Prize. Why do some people drink black coffee and others stick to tea? Why do some people prefer competitors' products? Why do we sell... Berry-AMA Book Prize FINALIST 2011 "The Right Sensory Mix" is one of the four best marketing books in 2011 according to the American ... |
|
cena:
194,37 zł |
The Dark Side of Emotional Labour
ISBN: 9780415829045 / Angielski / Twarda / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Dark Side of Emotional Labour explores the work that the rest of society would rather not think about, the often unseen work that is emotionally disturbing, exhausting, upsetting, and stigmatising. This is work that is simultaneously undesirable and rewarding, work whose tasks are eschewed and yet necessary for the effective function of individual organisations and society at large. Diverse and challenging, this book examines how workers such as the doorman, the HR manager, the waiter and the doctor's receptionist experience verbal aggression and intimidation; how the... The Dark Side of Emotional Labour explores the work that the rest of society would rather not think about, the often unseen work that is e... |
|
cena:
705,23 zł |
Analyzing the Cultural Diversity of Consumers in the Global Marketplace
ISBN: 9781466682627 / Angielski / Twarda / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. This title explores the strategies associated with promoting products and services to a culturally-diverse target market.
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive ...
|
|
cena:
1145,13 zł |
The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value
ISBN: 9781137547354 / Angielski / Twarda / 147 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer.
The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the tr...
|
|
cena:
194,52 zł |
Social Business Imperative, The: Adapting Your Business Model to the Always-Connected Customer
ISBN: 9780134263434 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The power of Clara s book is that it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business regardless of industry or geography of today s social, connected consumer cannot be overstated. This book provides a powerful vision and a compelling call to action for company leaders everywhere. Ted Mathas, Chairman and CEO, New York Life Social media is now the dominant online activity and drives more website traffic than online search. The...
The power of Clara s book is that it highlights not only social media practices but fundamental business practices and how company leaders need to ent...
|
|
cena:
95,21 zł |
Public Relations and the Corporate Persona: The Rise of the Affinitive Organization
ISBN: 9781138945012 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the -corporate persona-, they aimed to convince citizens that they share common aspirations - and moreover that their corporate -soul- works as a beneficent force in society.
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant... |
|
cena:
755,61 zł |
So, What's the Bottom Line?: 76 Proven Marketing Tips & Techniques for Building Your Business and Personal Brand
ISBN: 9781630475246 / Angielski / Miękka / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dip into this masterful collection of 76 short motivational chapters whenever you feel, and within minutes finish a chapter complete with clear and concise action steps that you can easily implement in your professional life. Yitzchok Saftlas provides business and marketing ideas, tactics, and principles taken from his real-life experiences and knowledge from two and a half decades in business. So, What s the Bottom Line? is a perfect, compact, and easy read for the fast-paced and success-oriented individual."
Dip into this masterful collection of 76 short motivational chapters whenever you feel, and within minutes finish a chapter complete with clear and co...
|
|
cena:
85,89 zł |
So, What's the Bottom Line?: 76 Proven Marketing Tips & Techniques for Building Your Business and Personal Brand
ISBN: 9781630475253 / Angielski / Twarda / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dip into this masterful collection of 76 short motivational chapters whenever you feel, and within minutes finish a chapter complete with clear and concise action steps that you can easily implement in your professional life. Yitzchok Saftlas provides business and marketing ideas, tactics, and principles taken from his real-life experiences and knowledge from two and a half decades in business. So, What s the Bottom Line? is a perfect, compact, and easy read for the fast-paced and success-oriented individual."
Dip into this masterful collection of 76 short motivational chapters whenever you feel, and within minutes finish a chapter complete with clear and co...
|
|
cena:
128,94 zł |
Customer Loyalty and Success
ISBN: 9781349395125 / Angielski / Miękka / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of custom...
|
|
cena:
389,09 zł |