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Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles, and Shady Deals
ISBN: 9781118108000 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses
Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies genuinely seemed to care about their valued customers--but those days are long gone. In this groundbreaking expose, consumer advocate Christopher Elliot reveals the broken relationship between American consumers and businesses and explains how companies came to believe that fooling their customers was a viable, and... A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses
Once upon a time store prices wer... |
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95,89 zł |
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Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
ISBN: 9780230116450 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: - The Feel-Good Method: Use the experience of... Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of f... |
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157,52 zł |
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Networked Consumers: Dynamics of Interactive Consumers in Structured Environments
ISBN: 9780230280212 / Angielski / Twarda / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Personal consumption accounts for two thirds of GDP, yet recent economic events have emphasised our limited ability to translate consumption patterns into policy. Steven Silver analyses this understudied area, exploring the network memberships that emerge from our everyday lives, and the consumption patterns these create.
Personal consumption accounts for two thirds of GDP, yet recent economic events have emphasised our limited ability to translate consumption patterns ...
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201,72 zł |
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The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000
ISBN: 9780230273665 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the "consumer revolution" in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the course of economic development.
This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of th...
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524,53 zł |
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The Brain Audit: Why Customers Buy (and Why They Don't)
ISBN: 9780473175047 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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171,95 zł |
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The Future of 3D Media: Bringing Stereoscopic 3D to Consumers
ISBN: 9781466239180 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why is glasses-based 3D one of the biggest all time failures in the history of consumer electronics? How does stereoscopic 3D get to consumers? What is coming next in 3D? Where will the content come from and how will it be delivered? Most people have seen at least one modern 3D movie such as Avatar. But 3D is pushing into our lives now in the form of 3DTVs, mobile phones, tablets and even 3D videos and photos on the Web. When we leave the theater we move into an uncontrolled environment where people multi-task...an environment where 3D glasses simply don't work. This book introduces...
Why is glasses-based 3D one of the biggest all time failures in the history of consumer electronics? How does stereoscopic 3D get to consumers? What i...
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141,03 zł |
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Write A Letter: Cancel Your Timeshare And Get A Refund!: A Step-by-Step Guide To Writing A Cancellation Letter That Works!
ISBN: 9781466382343 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Timeshare owners are paying out thousands to companies promising a "100% Money Back Guarantee" to cancel their timeshare contracts. But well-informed timeshare owners are doing everything these companies are doing and keeping the money in their pockets This book will help you, the unhappy timeshare owner, to write the kind of complaint letter that will get results--cancellation of a timeshare contract that was signed because the company used deception in the sales process. This book is a tool-kit giving the timeshare owner a practical step-by-step plan to follow to get out of an unwanted...
Timeshare owners are paying out thousands to companies promising a "100% Money Back Guarantee" to cancel their timeshare contracts. But well-informed ...
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60,41 zł |
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The Pricing Strategy Audit
ISBN: 9781907766008 / Angielski / Miękka / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An in-company assessment to help create the best possible pricing strategy for your organisation. This detailed self-assessment audit can be used: to measure and improve the effectiveness of your present pricing strategy or to create a sound pricing strategy where none exists. First, use the audit to understand the 5 factors to consider when setting prices - and how to balance them. Then get clear answers to questions like these: Does your pricing strategy support broader corporate objectives? Have you fully understood the influence of price on your customers? Do you use price correctly as an...
An in-company assessment to help create the best possible pricing strategy for your organisation. This detailed self-assessment audit can be used: to ...
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cena:
301,29 zł |
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The Changing Face of Retailing in the Asia Pacific
ISBN: 9780415664486 / Angielski / Miękka / 158 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Retailing in the countries of Asia Pacific is being transformed, with the growth of large & international retail firms & the development of new stores & shopping centres. This book studies the trends & the implications for retailers, consumers & governments, through a series of studies in different countries.
Retailing in the countries of Asia Pacific is being transformed, with the growth of large & international retail firms & the development of new stores...
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126,78 zł |
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The Language of Branding: Theory, Strategies, and Tactics
ISBN: 9780415806749 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how consumers act. Together with Morais, an anthropologist engaged in market research, they show how understanding the power of language can impact the essence and sales of a brand. The book covers the fundamentals of brand language and applications for an array of marketing... The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand ... |
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243,84 zł |
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Shopping Centers: U.S.A.
ISBN: 9781412848565 / Angielski / Miękka / 335 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are there potentials in central city revitalization? What role will the federal government play in determining future retail locational choices? Shopping center development has never been more popular-or more hazardous than it is today. Retail distribution in the United States has greater efficiency than anywhere else in the world, a tribute to the adaptability and rationalization of systems which have characterized the field. The pressures of the future, however, require greater exertion if they are to be adequately met. The industry drive to the new "middle markets" may change the face of...
Are there potentials in central city revitalization? What role will the federal government play in determining future retail locational choices? Shopp...
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224,33 zł |
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Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-Tail
ISBN: 9781848729698 / Angielski / Twarda / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Theory and Research in Social Media Advertising and E-tail.
Theory and Research in Social Media Advertising and E-tail.
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585,33 zł |
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Consumer Culture and the Media: Magazines in the Public Eye
ISBN: 9780230303683 / Angielski / Twarda / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture.
How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a d...
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201,72 zł |
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Handbook of Behavioral Finance
ISBN: 9780857930910 / Angielski / Miękka / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Handbook of Behavioral Finance is a comprehensive, topical and concise source of cutting-edge research on recent developments in behavioral finance. The Handbook is divided into three areas of interest. The first - Behavioral Biases - includes discussions on herding in the market, information processing and the disposition effect in investment decisions. In the second section - Behavior in the Investment Process - topics explored include the effects of higher transaction costs on traders' behavior, investor sentiment, overconfidence and active management, and behavior effects on...
The Handbook of Behavioral Finance is a comprehensive, topical and concise source of cutting-edge research on recent developments in behavioral financ...
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294,98 zł |
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Evolution, Organization and Economic Behavior
ISBN: 9781849806282 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This new and original collection of papers focuses on the intersection of three strands of research: evolutionary economics, behavioral economics, and management studies. Combining theoretical and empirical contributions, the expert contributors demonstrate that the intersection of these fields provides a rich source of opportunities enabling researchers to find more satisfactory answers to questions that (not only evolutionary) economists have long been tackling. Topics discussed include individual agents and their interactions; the behavior and development of firm organizations; and...
This new and original collection of papers focuses on the intersection of three strands of research: evolutionary economics, behavioral economics, and...
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549,39 zł |
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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
ISBN: 9780230378193 / Angielski / Twarda / 251 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products ...
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262,25 zł |
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Beyond the Consumption Bubble
ISBN: 9780415653657 / Angielski / Miękka / 274 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether this is ecologically sustainable. In the field of consumption research there is need for analytical rigor based on theory and empirical evidence as well as discussions that will inspire readers to ask...
Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the ...
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234,09 zł |
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The Chipotle Effect: The changing landscape of the American Social Consumer and how Fast Casual is impacting the future of restaurants.
ISBN: 9780615593968 / Angielski / Miękka / 230 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The changing landscape of the American Social Consumer is shifting rapidly and these changes are having a major impact on future of restaurants demonstrated in this new book by Paul Barron, renowned entrepreneur, publisher, founder of FastCasual.com and restaurant industry innovator.
The changing landscape of the American Social Consumer is shifting rapidly and these changes are having a major impact on future of restaurants demons...
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100,67 zł |
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The Theory of Interest as Determined by Impatience to Spend Income and Opportunity to Invest It
ISBN: 9781614273318 / Angielski / Miękka / 610 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 2012 Reprint of 1930 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This work is an important update and reworking of Fisher's "The Rate of Interest," first published in 1907. Very fundamental changes in the nature of the world economy, principally World War I, war financing, the sensational inflation of the currencies of the combatants, and the remarkable developments in new scientific, industrial and agricultural methods had occurred; all requiring integration into a new theory. Fisher called interest "an index of a community's preference...
2012 Reprint of 1930 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This work is an important upd...
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cena:
96,85 zł |
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The Other Side of The Counter
ISBN: 9781479112746 / Angielski / Miękka / 52 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Taking you inside the day to day workplace life of a retail sales employee.
Taking you inside the day to day workplace life of a retail sales employee.
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cena:
60,53 zł |
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