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Decoding the New Consumer Mind: How and Why We Shop and Buy
ISBN: 9781118647684 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews... Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of h... |
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103,76 zł |
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What Americans Really Want... Really: The Truth about Our Hopes, Dreams, and Fears
ISBN: 9781401322816 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed...
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognos...
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188,84 zł |
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Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
ISBN: 9780470400913 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers... Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y sho... |
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95,89 zł |
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Interpreting Consumer Choice: The Behavioural Perspective Model
ISBN: 9780415477604 / Angielski / Twarda / 186 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, 'green' consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the... Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than ... |
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756,05 zł |
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Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
ISBN: 9781137333315 / Angielski / Twarda / 181 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guideli...
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605,23 zł |
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Debt
ISBN: 9780737742039 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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172,76 zł |
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Consumerism
ISBN: 9780737745078 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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172,76 zł |
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The Moralization of the Markets
ISBN: 9781412810890 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Nothing affects the modern economy and society more than decisions made in the marketplace, especially, but not only, decisions made by consumers. Although it is not startling to suggest that decisions made in production are affected by choices consumers make, consumers have long been viewed, not only by academic economists, as individual, isolated rational actors that make or refrain from purchases purely on the basis of narrow financial considerations. Markets are not and never were morally neutral. Market relations have always had an often taken-for-granted moral underpinning. The...
Nothing affects the modern economy and society more than decisions made in the marketplace, especially, but not only, decisions made by consumers. Alt...
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234,09 zł |
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Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg
ISBN: 9789814287050 / Angielski / Twarda / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research agenda for this discipline. This book, along with commentary by some of Robert's doctoral students, offers a testament to the genius of Robert.
Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of...
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507,29 zł |
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Consumerism: As a Way of Life
ISBN: 9780761952145 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Provides an introduction to the historical and theoretical foundations of consumption and an examination of the experience of consumption in the areas of technology, place, fashion, music and sport. The author brings a critical perspective to bear upon the
Provides an introduction to the historical and theoretical foundations of consumption and an examination of the experience of consumption in the areas...
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838,98 zł |
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Spent: Sex, Evolution, and Consumer Behavior
ISBN: 9780143117230 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture
Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about... A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture
Illuminating the hidden reasons for... |
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92,23 zł |
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Beyond the Consumption Bubble
ISBN: 9780415878494 / Angielski / Twarda / 274 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Including new essays from heavy-hitting scholars Zygmunt Baumann, Russell Belk, Colin Campbell, Deirdre McCloskey, and Neva Goodwin, Changing Consumer Roles brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society today.
Including new essays from heavy-hitting scholars Zygmunt Baumann, Russell Belk, Colin Campbell, Deirdre McCloskey, and Neva Goodwin, Changing Consumer...
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780,44 zł |
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Cheap: The High Cost of Discount Culture
ISBN: 9780143117636 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A myth-shattering investigation of the true cost of America's passion for finding a better bargain
From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force of our time, having fueled an excess of consumerism that blights our landscapes, escalates personal debt, lowers our standard of living, and even skews of our concept of time. ... A myth-shattering investigation of the true cost of America's passion for finding a better bargain
From the shuttered factories of the Ru... |
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92,23 zł |
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State of the World 2010: Transforming Cultures from Consumerism to Sustainability
ISBN: 9781849710541 / Angielski / Miękka / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Published annually in 28 languages, each edition draws on the breadth of expertise of the Worldwatch Institute's team of writers and researchers. It is essential for anyone concerned with building a positive, global future.
Published annually in 28 languages, each edition draws on the breadth of expertise of the Worldwatch Institute's team of writers and researchers. It i...
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117,02 zł |
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BEHAVIORAL LAW AND ECONOMICS
ISBN: 9781845426514 / Angielski / Twarda / 1832 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this comprehensive collection Jeffrey Rachlinski brings together the most important previously published articles in the emerging field of behavioral law and economics. His selection represents a novel blending of economics, psychology and law. The three volumes cover such constituent topics as suit and settlement, torts, civil rights and discrimination, criminal law, trial processes and paternalism and regulation.
In this comprehensive collection Jeffrey Rachlinski brings together the most important previously published articles in the emerging field of behavior...
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4282,17 zł |
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Encyclopedia of the Consumer Movement
ISBN: 9780874369878 / Angielski / Twarda / 659 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A comprehensive reference for the consumer movement, this book sets information covering subjects like movement-related institutions in a historical framework. Leaders, activities, and impacts are covered, with particular attention given to the laws and regulations intended to protect consumers.
A comprehensive reference for the consumer movement, this book sets information covering subjects like movement-related institutions in a historical f...
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379,95 zł |
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Consumer Behavior Knowledge for Effective Sports and Event Marketing
ISBN: 9780415873574 / Angielski / Twarda / 348 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.
Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and spo...
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707,28 zł |
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Successful Luxury Marketing in Asia: Value Perception of High-End Mechanical Watches in the Japanese Market
ISBN: 9781449999834 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The luxury market is on its way from a 'traditional conspicuous consumption model' to a new concept of luxury understanding. The way affluent clientele interprets luxury is changing throughout the world. In an international context, it is of outmost importance to understand the motivation of luxury consumption, the understanding and the interpretation of luxury and how this perception of value perception finally affects the purchasing behavior of wealthy consumers around the globe. Foreign business may be missing important information about how to market luxury goods and services successfully...
The luxury market is on its way from a 'traditional conspicuous consumption model' to a new concept of luxury understanding. The way affluent clientel...
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cena:
362,96 zł |
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Retailer's Edge
ISBN: 9781449941413 / Angielski / Miękka / 170 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. To thrive as a retailer in challenging times, you'll need to have a special edge beyond the basics. Retailer's Edge gives you an abundance of tested tactics that come from what researchers are discovering about setting prices, increasing the total size of the customer's purchase, building store advocacy, switching brand preferences, and more. Busy retailing professionals are too often restricted by old habits, superstitions, and hand-me-downs. In a fast-moving narrative using real-world examples from a range of retailing settings and companies, consumer psychologist Bruce D. Sanders shows...
To thrive as a retailer in challenging times, you'll need to have a special edge beyond the basics. Retailer's Edge gives you an abundance of tested t...
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cena:
80,66 zł |
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The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (Nelsonfree)
ISBN: 9781595559715 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Shopping for a man's suit? Walk into a department store, and they're right by the door?men's suits in every color and size. A guy gets in and out in plenty of time for kick-off. Need a woman's suit? Block out the afternoon?her clothing is strategically placed in the farthest corner of the store, past the handbags (on sale ), behind the lingerie, and through the jewelry section. Men and women are wired to shop and buy differently, and smart business people not only know it, they know just how to put it to use every day. In The X and Y of Buy, veteran branding,... Shopping for a man's suit? Walk into a department store, and they're right by the door?men's suits in every color and size. A guy gets in and out i... |
cena:
57,60 zł |
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