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The Mobile Youth
ISBN: 9781480024342 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 10 Stories revealing the emotional relationship between young people and their mobile phones. Mobile Youth: Voices of the Mobile Generation is written for technologists, marketers and social scientists alike who want to go beyond the technology and understand the social and psychological drivers that define this unique relationship. Author Graham Brown travels from the favelas of Rio de Janeiro to the backstreets of Shibuya Tokyo on a quest to discover how young people interact with their phones and what this means for innovation. 1 billion people under the age of 30 now own a mobile phone....
10 Stories revealing the emotional relationship between young people and their mobile phones. Mobile Youth: Voices of the Mobile Generation is written...
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38,34 zł |
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Consumption Culture in Europe: Insight into the Beverage Industry
ISBN: 9781466628571 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries.Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive...
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. ...
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843,35 zł |
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Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
ISBN: 9781466636316 / Angielski / Twarda / 428 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing...
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social c...
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945,57 zł |
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Anatomy of a Trend
ISBN: 9781939235046 / Angielski / Miękka / 276 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A fascinating look at the predictable patterns behind trends It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about? It's all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend. Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course. Includes business cases and easy-to-follow trendspotting...
A fascinating look at the predictable patterns behind trends It is one of the most puzzling mysteries of modern culture: how do changes in style and t...
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cena:
86,00 zł |
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Consumer Cosmopolitanism in the Age of Globalization
ISBN: 9781606493649 / Angielski / Miękka / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Today's marketers are confronted with a spate of differing opinions and conflicting information about the changing consumer in the era of globalization. This book offers answers to the following questions: What marketing opportunities are associated with consumer cosmopolitanism? How do trends in consumer cosmopolitanism affect long-range planning? What are the best communications strategies for reaching the cosmopolitan consumer?
Today's marketers are confronted with a spate of differing opinions and conflicting information about the changing consumer in the era of globalizatio...
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cena:
84,50 zł |
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Unthinking: The Surprising Forces Behind What We Buy
ISBN: 9780446564137 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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124,61 zł |
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The Real Toy Story: Inside the Ruthless Battle for America's Youngest
ISBN: 9781451646139 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is in the business of delighting and fascinating our children. Toys are one of the most emotive subjects in the world. We all remember our own toys; we care desperately about those we choose for our kids, knowing these objects help shape children's lives. They are also a constantly newsworthy item: every Christmas, which toys are hot -- and the scramble by parents to grab them before the...
The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for pr...
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cena:
69,13 zł |
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Recent Developments in the Economics of Happiness
ISBN: 9781781953822 / Angielski / Twarda / 552 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What makes people happy in life? This crucial question has the potential to shake up economics. In recent years, dissatisfaction with the understanding of welfare in economics and new opportunities for empirical study of people's subjective well-being have spurred impressive and stimulating new research into the 'dismal' science, resulting in increased interest in the economics of happiness. Professor Frey and Professor Stutzer have selected contributions by leading scholars which offer a wide-ranging overview of recent developments. These include an exploration of the economic determinants...
What makes people happy in life? This crucial question has the potential to shake up economics. In recent years, dissatisfaction with the understandin...
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1278,49 zł |
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Organizations and Social Networking: Utilizing Social Media to Engage Consumers
ISBN: 9781466640269 / Angielski / Twarda / 446 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e- business is an important first step in cultivating these internet- based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various...
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, underst...
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cena:
945,57 zł |
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Shoptimism: Why the American Consumer Will Keep on Buying No M
ISBN: 9781451668223 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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84,50 zł |
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Fair Trade, Sustainability and Social Change
ISBN: 9781137269843 / Angielski / Twarda / 225 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The authors critically evaluate the fair trade movement's role in pursuing a more just and environmentally sustainable society. Using fair trade as a case study of the shift toward non-state forms of governance, they focus on its role not only as a regulatory tool, but as a catalyst for broader social and political transformation.
The authors critically evaluate the fair trade movement's role in pursuing a more just and environmentally sustainable society. Using fair trade as a ...
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cena:
403,47 zł |
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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
ISBN: 9781522501435 / Angielski / Twarda / 530 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--
"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations a...
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cena:
1704,65 zł |
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Integrated Communication: Synergy of Persuasive Voices
ISBN: 9781138992535 / Angielski / Miękka / 396 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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243,84 zł |
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Phishing for Phools: The Economics of Manipulation and Deception
ISBN: 9780691173023 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently... Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand... |
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76,67 zł |
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Consumer Information Systems and Relationship Management: Design, Implementation, and Use
ISBN: 9781466640825 / Angielski / Twarda / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential...
Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-relat...
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cena:
843,35 zł |
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Cases on Consumer-Centric Marketing Management
ISBN: 9781466643574 / Angielski / Twarda / 373 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for...
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in...
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cena:
894,46 zł |
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Customers at Work: New Perspectives on Interactive Service Work
ISBN: 9781137293244 / Angielski / Twarda / 257 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services.
Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribution to virtually all asp...
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cena:
403,47 zł |
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Cultural Studies and Anti-Consumerism
ISBN: 9780415846899 / Angielski / Miękka / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from 'culture jams' and actions against Esso and Starbucks, through the downshifting and voluntary simplicity movements, the rise of ethical consumption and organic and the high profile of films and books like Supersize Me! and No Logo. A rising awareness of labor conditions in overseas plants, the environmental impact of intensified consumer lifestyles and the effects of neo-liberal privatization have all stimulated such popular cultural opposition. However, the subject of anti-consumerism has...
Anti-consumerism has become a conspicuous part of contemporary activism and popular culture, from 'culture jams' and actions against Esso and Starbuck...
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cena:
273,11 zł |
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Motherhoods, Markets and Consumption : The Making of Mothers in Contemporary Western Cultures
ISBN: 9780415516495 / Angielski / Twarda / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It takes more than a baby to make a mother, and mothers make more than babies. This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives and organized into four main sections, this book:
It takes more than a baby to make a mother, and mothers make more than babies. This edited collection brings together a range of international stud... |
cena:
756,05 zł |
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Challenging Consumption: Pathways to a more Sustainable Future
ISBN: 9780415820745 / Angielski / Twarda / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sustainable consumption is a central research topic in academic discourses of sustainable development and global environmental change. Informed by a number of disciplinary perspectives, this book is structured around four key themes in sustainable consumption research: Living, Moving, Dwelling and Futures. The collection successfully balances theoretical insights with grounded case studies, on mobility, heating, washing and eating practices, and concludes by exploring future sustainable consumption research pathways and policy recommendations. Theoretical frameworks are advanced throughout... Sustainable consumption is a central research topic in academic discourses of sustainable development and global environmental change. Informed by ... |
cena:
731,67 zł |
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