Digital Advertising: Theory and Research
ISBN: 9781138654457 / Angielski / Miękka / 466 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate... Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key con... |
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cena:
255,81 zł |
Digital Advertising: Theory and Research
ISBN: 9781138654426 / Angielski / Twarda / 466 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate... Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key con... |
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cena:
767,58 zł |
Marketing Financial Services
ISBN: 9781138150034 / Angielski / Twarda / 420 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cove...
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cena:
665,24 zł |
Montcuq en Quercy Blanc Le salon du livre
ISBN: 9782365417259 / Francuski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Montcuq en Quercy Blanc
Le salon du livre Un livre pour l'histoire, au moins locale. 43 ecrivains et les elus ont recu le questionnaire de Montcuq... en Quercy Blanc... Presentation de l'evenement et de son contexte... Rendez-vous a Montcuq-en-Quercy-Blanc le 14 aout 2016... Mais ne cherchez pas le panneau de la "commune nouvelle," il n'existe pas Nous vous attendons donc dans un lieu non reference. Ca a le nom de Montcuq-en-Quercy-Blanc, l'odeur du nouveau mais c'est Montcuq, espace animation(s). http: //www.montcuq.info " Montcuq en Quercy Blanc
Le salon du livre Un livre pour l'histoire, au moins locale. 43 ecrivains et les elus ont recu le questionnaire de Mo... |
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49,84 zł |
Brand Gap, The: Revised Edition
ISBN: 9780321348104 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: - the new definition of brand
- the five essential disciplines of brand-building - how branding is changing the dynamics of competition - the three most powerful questions to ask about any brand - why collaboration is the... THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic o...
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cena:
132,75 zł |
The LinkedIn Playbook: Contacts to Customers. Engage. Connect. Convert.
ISBN: 9780992469832 / Angielski / Miękka / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Linkedin Playbook gives the step-by-step process to build an effective pipeline of leads, clients and sales for the people creating those profiles and joining LinkedIn. Over 2,000 hours of research has gone into perfecting the process outlined in this book. The methodology outlined is currently being used by our clients in multiple industries in Australia, New Zealand, USA, Singapore, Dubai and The UK. LinkedIn is simply the best option for reaching out to your ideal clients, bypassing gatekeepers and getting the sale. Yet it requires a specific... The Linkedin Playbook gives the step-by-step process to build an effective pipeline of leads, clients and sales for the p... |
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110,92 zł |
Click Power: The Proven System Home Builders Use to Drive More Traffic, Leads, and Sales
ISBN: 9780997826005 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Does your home building business need more traffic, leads, and sales? Do you get lost in the maze of digital marketing, search engine optimization, and all things social media? If your answer is yes, your solution is only one click away. In Click Power, home building industry expert and digital marketing guru, Meredith Oliver, guides you through the sometimes overwhelming maze of digital marketing and shows you how to optimize your potential online. This book explains the necessary tools of the trade, and gives you building blocks for success in areas such as:... Does your home building business need more traffic, leads, and sales? Do you get lost in the maze of digital marketing, search engine optimi... |
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cena:
107,67 zł |
Companion Playbook for Weird & Wacky Holiday Marketing Guide
ISBN: 9781937801779 / Angielski / Miękka / 130 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The companion Playbook for the 2016 Weird & Wacky Holiday Marketing Guide. This tool will assist you in planning and tracking your holiday marketing success using the tools, tips, and resources found in the Weird & Wacky Holiday Marketing Guide. The companion Playbook for the 2016 Weird & Wacky Holiday Marketing Guide. This tool will assist you in planning and tracking your holiday marketin... |
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58,77 zł |
Operation Ces Success: Make Your Next Ces Appearance an Undeniable Success for Your Business and Career
ISBN: 9780982652695 / Angielski / Miękka / 114 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Standing out at CES has never been more challenging. You're surrounded by a crowd of thousands of consumer tech companies, many unveiling mind-blowing new devices. Whether you plan for a year or scramble in the final weeks, you'll invest a lot of time, money, and talent in CES, with no guaranteed returns.
Standing out at CES has never been more challenging. You're surrounded by a crowd of thousands of consumer tech companies, many unveiling mind-blow... |
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cena:
96,53 zł |
Law & Advertising: A Guide to Current Legal Issues
ISBN: 9781442244887 / Angielski / Twarda / 398 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or...
In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, i...
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cena:
484,79 zł |
Focus Groups: Applying Communication Theory Through Design, Facilitation, and Analysis
ISBN: 9781138237995 / Angielski / Twarda / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
895,50 zł |
2017 Weird & Wacky Holiday Marketing Guide: Your business calendar of marketing ideas
ISBN: 9781937801762 / Angielski / Miękka / 158 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Events are one of the smartest prescriptions for slumping sales and for maintaining a healthy business. It's not enough anymore to merely have goods on the shelf and open the doors on time every day. We all need to reinvent our businesses to keep them thriving and healthy. And, that is just what this book helps you achieve. This unique marketing book continues to win awards year after year and remains a #1 Best-Seller in the Business Marketing genre. Highly praised by marketing experts and now in its ninth edition, this book offers more fun and easy marketing ideas exclusively... Events are one of the smartest prescriptions for slumping sales and for maintaining a healthy business. It's not enough anymore to merely have good... |
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cena:
90,58 zł |
Focus Groups: Applying Communication Theory Through Design, Facilitation, and Analysis
ISBN: 9781138238008 / Angielski / Miękka / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
240,46 zł |
A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love
ISBN: 9781473894174 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. We live our lives immersed in name brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel and BMW among others....
We live our lives immersed in name brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships,...
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cena:
67,22 zł |
Scientific Advertising
ISBN: 9781684112869 / Angielski / Miękka / 76 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
42,89 zł |
Young Consumer Behaviour: A Research Companion
ISBN: 9780415790086 / Angielski / Twarda / 434 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
665,24 zł |
Global and Multinational Advertising
ISBN: 9781138180635 / Angielski / Twarda / 278 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these...
Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume refl...
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cena:
434,91 zł |
How to be a Marketing Genius: Scientific Advertising Revisited and Revitalized for Today
ISBN: 9781640074026 / Angielski / Miękka / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That’s equivalent to over $25 million today. Claude codified his techniques in 1923 in a book called Scientific Advertising. While this book has been recommended and used by many great marketing minds since Claude’s day, his principles remain broadly unknown. To ensure Claude’s techniques and principles are not forgotten, best-selling author and entrepreneur, Tony Melvin, has taken Claude’s original work and revitalized it for... Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That’s equivalent to over $25 million t... |
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cena:
43,11 zł |
Young Consumer Behaviour: A Research Companion
ISBN: 9780415790093 / Angielski / Miękka / 434 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
189,28 zł |
Podcasting Made Easy (2nd edition): How to launch and succeed with your first podcast
ISBN: 9780473410407 / Angielski / Miękka / 70 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
94,72 zł |