This text can be used as a way of introducing business and management students to economic concepts, as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business. Topics covered include: product differentiation; price discrimination; hiring and training workers; labour-management relations; and international trade.
This text can be used as a way of introducing business and management students to economic concepts, as well as providing economics students with a cl...
This second edition of a successful textbook builds on the solid grounding of the previous edition and its introduction of the key pillars of game theory into managerial decision-making. Taking an international perspective, the book reflects cutting edge developments in economics such as behavioural economics and auction theory and shows how these can be applied in the workplace.
This second edition of a successful textbook builds on the solid grounding of the previous edition and its introduction of the key pillars of game ...
Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager's decision-making problems and by focusing on the strategic nature of these problems, this text makes microeconomic theory much more intuitive and relevant for the business student.
The text is separated into four sections:
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Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using ...
