The rapid growth of Complementary and Alternative Medicine (CAM) demands that the public, the medical world, social scientists, the media, and governments pay attention. People are questioning the limits of what modern medicine can accomplish and seeking additional ways to manage their health. While many are enthusiastically adopting complementary and alternative forms of medicine, others are more sceptical. Physicians' attitudes are in transition, and governments are pondering where this increasingly important phenomenon fits into the health care system. The challenge is to keep pace with...