Discharge of heavy metals from metal processing industries is known to have unfavorable effects on the environment. Conventional treatment technologies for removal of heavy metals from aqueous solution are not economical and generate huge quantity of toxic chemical sludge. Biosorption of heavy metals is an innovative and alternative technology for removal of these pollutants from aqueous solution. The study was aimed to quantify the Cr (VI) sorption ability of Bakers yeast at the best operating conditions. The optimum pH for biosorption of Cr (VI) ions was found to be 3.0. The percentage...

There have been few studies on brand extensions in a Pakistan context. In this book, we study brand extensions in Pakistan from viewpoint of Brand Managers as their analysis coupled with their personal preferences can provide interesting insights for forming a successful brand extension strategy.Since T. Gamble first published an article about brand extensions (1967) there has been a growing interest for the topic. With the passage of time the in-built benefits of brand extensions in terms of cost and higher success rates were captured by companies in developing countries like...