Seminar paper from the year 2010 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Vaxjo University (Organizational Development), course: Change and Renewal, language: English, abstract: In the late 1990's Ericsson faced major problems, selling their products to customers. Ericsson experienced a crash from being the market leader to rock bottom. To save Ericsson's reputation, they needed to find a solution to their problem to survive in the market. Therefore Ericsson's approach was to look for a company, which would provide the expertise, they lacked....