Gender talk and work-family issues have enticed many researchers worldwide in their wish to provide key insights into the globalised burden of balancing work-family demands. However, most studies follow the traditional quantitative methodology which fails to embrace the complexity of these issues. The present book is aimed to cover this gap by researching work-family discourses also with qualitative methodologies based on social representations of work, family, and gender roles. The book details the process step-by-step, with the hazardous duty of unveiling the hidden social messages of...