India's economic growth in last decade surprised the world in many facets. Accelerated economic growth coupled with globalization impact, made India a destination of curiosity to the business people, anthropologists, politicians and other professionals of the world. FMCG is fourth largest sector in the Indian economy is all set for 16% growth during last couple of years and CRISIL has anticipated that FMCG sector will touch around Rs. 140000 crores by 2015. Further a step ahead, today most of the companies in India have brand portfolio catering to the needs of different segment of society....