Living in the 21st century tremendous changes are realized. The ongoing globalization with its effects and different facets, people, technologies etc., can be seen everywhere. This work focuses on the consequences of a globalized world and the collusion of diverse cultures in todays small and medium enterprises (SMEs). The combination of the cultural collusion and business life may result nowadays in the so called supporting managerial tool of cultural diversity management. Whilst being aware of the fact that there are, with no doubt, best-practice studies of diversity management in Europe,...